Sponsor impact measurement forAeromexico & PSV

Sponsorship impact measurement

In order to map the effects as accurately as possible and to continue monitoring and optimizing them throughout the entire term, the study provides insight into, among other things, the general wishes and needs of consumers when it comes to airlines, brand awareness, image, and consideration of Aeromexico and other airlines, as well as the effect of the sponsorship among various target groups associated with PSV and in the Netherlands.

baseline measurement

Prior to the sponsorship, a so-called baseline measurement was carried out, which serves as a frame of reference for follow-up research. In the follow-up measurements, the results are compared with the baseline measurement in order to reveal the effect of the sponsorship.

“We want Aeromexico to grow in the Netherlands. With the help of Markteffect 's sponsorship and research, we Markteffect to be able to develop our brand significantly in the coming year. Markteffect to link the results of the baseline measurement to concrete recommendations that we could implement in the short term.”
Mark Mooren, Country Manager Benelux

Insights Sponsor impact measurement

In addition to establishing a frame of reference, the initial measurement also yielded some interesting results that will help Aeromexico achieve its marketing objectives. The research provides concrete and practical tools that Aeromexico can use to effectively increase its brand awareness and content awareness. For example, the research clearly showed that PSV fans and the general Dutch population need to be approached differently in communications.

Markteffect research for various national and international parties to provide them with insight into the benefits of sponsorship. This includes an annual survey for the Eredivisie, sponsorship research for various Eredivisie and Eerste Divisie clubs, and the edivisie. We are not only active in soccer and speed skating, but we also support the NBB (Dutch Basketball Association) and the KNLTB (Royal Dutch Lawn Tennis Association).