Insight into important brand KPIs for Veilig Thuis (Safe Home)

At Markteffect , we strongly Markteffect in the power of collaboration. We often collaborate with other agencies to increase our impact in various areas. Within this framework, we conducted a study for Veilig Thuis, in which we collected important brand KPIs and added a PR block. This combination makes it possible to not only gain insight into Veilig Thuis' current position, but also to create more visibility for Veilig Thuis. This research will be repeated next year, allowing us to make a valuable comparison.

This research was conducted in collaboration with Addsome Creatives, Sofie Lucassen (Sofie The Agency), and Merel Dudok van Heel.

Our approach

For Veilig Thuis, we conducted a quantitative survey among a representative sample of Dutch citizens aged 18 and older. This allowed us to reliably map important brand indicators, such as brand awareness, image, and the way in which people come into contact with Veilig Thuis.

The online questionnaire consisted of both closed and open questions. The open questions made it possible to delve deeper into the opinions of the respondents, providing a more detailed and nuanced picture of their opinions and associations.

Results

The study provided clear insights into the current position of Veilig Thuis within the Netherlands. It revealed how well-known the organization is, which image elements stand out most strongly, and what associations people have with Veilig Thuis. We also discovered what barriers people experience in contacting the organization and through which channels they are aware of the reporting center.

These insights provide Veilig Thuis with concrete tools to further increase its visibility and accessibility.

“It is time to break through the taboos surrounding domestic violence and child abuse. With the results of this study, Veilig Thuis has concrete starting points for opening up the social debate and further expanding its position as a thought leader.” - Sofie Lucassen

“This research not only provided Veilig Thuis with figures, but above all with direction and insight into how people currently know, experience, and encounter Veilig Thuis. This made it possible to use PR and communication in a much more targeted way. For me, that is the power of research as a strategic tool: it makes it possible to base communication choices on behavior and perception, rather than assumptions.” - Merel Dudok van Heel

About the collaboration

This project was made possible through a collaboration between Markteffect, Addsome Creatives, Sofie Lucassen (Sofie The Agency), and Merel Dudok van Heel. By combining our expertise in market research with the creative power and strategic vision of Sofie and Merel, we were able to provide Veilig Thuis not only with clear insights, but also with a story that resonates and works in practice.

Sofie and Merel's involvement took the research to a higher level. With their experience in communication, positioning, and strategic PR, Veilig Thuis can directly translate the research results into visibility and social impact. That interaction was exactly the kind of collaboration that will help Veilig Thuis move forward.