Insight into important brand KPIs for Veilig Thuis

At Markteffect , we strongly Markteffect in the power of collaboration. We frequently collaborate with other agencies to increase impact across various areas. Within this framework, we conducted a study for Veilig Thuis, in which we gathered key brand KPIs and incorporated a PR component. This combination makes it possible not only to gain insight into Veilig Thuis’s current position but also to create greater visibility for Veilig Thuis. This study will be repeated next year so that we can make a valuable comparison.

This study was conducted in collaboration with Addsome Creatives, Sofie Lucassen (Sofie The Agency), and Merel Dudok van Heel.

Our approach

For Veilig Thuis, we conducted quantitative research among a representative sample of Dutch citizens aged 18 and older. This enabled us to reliably map important brand indicators, such as brand awareness, image, and how people interact with Veilig Thuis.

The online questionnaire comprised both closed and open-ended questions. The open-ended questions facilitated a deeper exploration of respondents' opinions, yielding a more detailed and nuanced understanding of their views and associations.

Results

The research provided clear insights into Veilig Thuis's current position within the Netherlands. It elucidated the level of brand awareness, the most prominent image elements, and the associations people have with Veilig Thuis. Furthermore, we identified the barriers people experience when attempting to make contact and the channels through which they are familiar with the reporting center.

These insights offer Veilig Thuis actionable strategies to further enhance its visibility and accessibility.

“It is time to break the taboos surrounding domestic violence and child abuse. With the findings of this research, Veilig Thuis has concrete starting points to initiate the societal discourse and further solidify its position as a thought leader.” - Sofie Lucassen

“Through this research, Veilig Thuis gained not only data but, more importantly, direction and insight into how people currently know, experience, and encounter Veilig Thuis. This enabled a much more targeted deployment of PR and communication efforts. For me, this is the power of research as a strategic instrument: it allows communication decisions to be based on behavior and perception, rather than assumptions.” - Merel Dudok van Heel

About the collaboration

This project was made possible through a collaboration between Markteffect, Addsome Creatives, Sofie Lucassen (Sofie The Agency), and Merel Dudok van Heel. By combining our expertise in market research with the creative energy and strategic vision of Sofie and Merel, we were able to provide Veilig Thuis not only with clear insights but also with a story that resonates and works in practice.

Sofie and Merel’s involvement took the research to the next level. With their experience in communication, positioning, and strategic PR, Veilig Thuis can directly translate the research results into visibility and social impact. That synergy was exactly the kind of collaboration that will help Veilig Thuis move forward.