Satisfaction survey:
RKC Waalwijk

RKC Waalwijk is undergoing a process of professionalization. It aims to return to the Eredivisie within a few seasons. To reinforce this ambition, a well-founded starting point (baseline measurement) and insight into the satisfaction of current business club members and sponsors are required.

Face-to-face conversations

Semi-structured face-to-face in-depth interviews are used to engage in open conversation with both business club members and sponsors (from different industries, with different sponsorship packages). Topics covered include expectations, satisfaction, and networking events. These interviews always take place at the respondent's location and normally last approximately 60-75 minutes.

Online research

The input from these interviews is then converted into a quantitative questionnaire that is administered online to all business club members and sponsors. This online survey quantifies the results of the qualitative research. This allows reliable statements to be made about all sponsors of RKC Waalwijk.

"These results will help us to continue to professionalize in a targeted manner in the coming years. We now know where RKC stands, we also know where we want to go and what the business club members and sponsors want. In the coming period, we will be working hard on the sporting and business sides, so that we will hopefully see an upward trend in the first measurement."
Willem van der Linden, commercial director of RKC Waalwijk

Insights from satisfaction surveys

The results of the satisfaction survey have been communicated internally (including to all account managers) and translated into a number of action points for the coming soccer season. The baseline measurement provides RKC with guidance for the coming season in terms of areas for improvement and aspects that are important for the satisfaction of sponsors and business club members.