Brand awareness research & Campaign effectiveness measurement Flynth

Flynth Markteffect to conduct an independent study into Flynth's brand awareness. The study also focuses on the company's image, substantive awareness, campaign recognition, and the effects thereof. 

The aim of this research is to enable Flynth to tailor its marketing strategy based on its visibility among the business target group, its distinctive characteristics compared to its competitors, and its strong core values. Flynth's main goal is to increase its aided brand awareness in the market.

Automatically sent invitations

The research data was collected through an online survey. We invited respondents from our own B2B panel to participate in the survey. The target group surveyed consists of decision-makers in the field of finance within their organizations. In order to measure the campaign effects as accurately as possible, the fieldwork took place immediately after the campaign ended.

“When you invest heavily in above-the-line resources, you want to know whether the campaign has been profitable. Fortunately, this was clearly confirmed in the report.”
Nancy Weststrate, Director of Marketing Communications and Business Development 

“Our objectives in terms of aided brand awareness are now in line with Flynth's position in the market. The research has also provided us with relevant insights into our image, content awareness, and campaign efforts, giving us a clear direction for the future. Thanks to the commitment and professionalism of Markteffect 's employees, the collaboration Markteffect very smoothly.” 
Ellis de Vries, Senior Marketer

What did the research reveal?

Flynth uses the results to guide its marketing strategy. This gives Flynth more insight into which channels are best for reaching their target audience, which audience they're already reaching well and where there are still opportunities, what people value about Flynth's services and what they should definitely keep doing, how Flynth can stand out from the competition, and how they can refine their campaign message going forward.