Brand awareness, image, and customer satisfaction survey: Ster broadcaster

Ster to assess its current position in terms of awareness, image, and service provision. In addition, Ster more insight into the responses to its new commercial policy in order to be able to respond more effectively to needs. It was decided to conduct in-depth interviews to gain more insight into the profile of (potential new) customers. Based on this information, a quantitative study was then launched to test hypotheses and gauge the opinion of a broader audience.

Method

The research data was collected through in-depth interviews and online surveys. We Ster respondents from our own B2B panel and Ster contacts to participate in the survey. The target group surveyed consists of Dutch organizations and media agencies that already purchase advertising from Ster for whom this may be of interest due to the changed policy. This involved the use of a dynamic survey that can be defined as, among other things, acustomer satisfaction survey, brand awareness survey, or image survey.

“The research confirms that Ster is Ster attractive option for new customers, even those with relatively low media budgets. This group is enthusiastic about Ster new pricing policy. And accessibility for all customers—large and small—was precisely what we were aiming for with the new pricing policy. We are applying the insights from the study in various ways, from training for account managers to the deployment of resources aimed at new customers."
Hester van Rijn, Team Manager Marketing & Communication

What did the research reveal?

Ster gained more insight into Ster reputation, image, and customer satisfaction. In addition, the survey provided valuable information about new developments. Afterward, Brenda and Hester enthusiastically shared their internal developments with us, which showed that the results have been well received at many levels within the organization.

“In a relatively short period of time, Markteffect gathered information Markteffect various ways that gave us a good picture of what is important to our customers. The research report was applicable to Ster various departments could immediately put the information to use. Even after delivery, there was room to ask questions and we received excellent support. In short, great results and a pleasant collaboration. ” - Brenda Kompier, Research Project Manager

Remarkable

It was nice to see that respondents indicated while filling out the questionnaire that their interest had been piqued regarding the possibilities at Ster. "For me, it was an absolute eye-opener, showing that we Ster should start approaching Ster seriously for projects."