Brand tracker research forDe Mandemakers Groep (DMG)

DMG Markteffect to conduct ongoing research into several key KPIs for the various formulas: brand awareness, image, consideration intention, preference, engagement, and advertising recall.

By providing weekly insights for all formulas and competing formulas, DMG's marketing specialists receive continuously updated market information and can take targeted action where necessary. This is particularly useful because the research results are linked to data such as gross media expenditure per formula and the number of store visits. Trends and developments over time can also be mapped. The research results are continuously available to DMG via an accessible online dashboard.

Online quantitative research

Every week, 220 Dutch people aged 18 and older are surveyed. Each of them answers questions about two of the three pillars (kitchens, furniture, and sanitary ware). DMG has the option of adding specific questions to the basic questionnaire every four weeks, enabling them to respond to research questions that are currently relevant within the organization.

Markteffect a proactive sparring partner with a no-nonsense approach, which fits in perfectly with DMG's culture. The in-depth analyses and clear reports Markteffect by Markteffect provide us with useful tools for making the right marketing decisions.”
Joost de Hoop, Marketing Data Analyst at DMG.