Concept and Consumer needs exploration a unique Bossche Bol concept

Insight into wishes and needs through concept and Consumer needs exploration a unique Bossche Bol concept

When you think of Den Bosch, you think of Bossche Bollen, right? Bakery Royal, a well-known name in Den Bosch, is famous for its delicious Bossche Bollen and other tasty treats. Bakkerij Royal considered introducing an innovative concept, involving the organization of various activities in Den Bosch's town hall. In order to paint a reliable picture of the needs of (potential) visitors, we were engaged as a market research agency to conduct a Consumer needs exploration.

Our approach

To gain strategic insights into the wishes and needs of potential visitors, quantitative research in the form of online questionnaires was used. By opting for a quantitative approach, representative answers and factual substantiation of the results could be obtained. We collected data through a consumer panel. For this research, Dutch consumers who had gone on at least one day trip in the past year and/or who planned to do so in the coming year were surveyed.

The online questionnaire consisted of both closed and open questions. The open questions made it possible to delve deeper into the opinions of the respondents, providing a more detailed and nuanced picture of their preferences and expectations.

Results

The research provided Bakkerij Royal with insight into the considerations and preferences of their potential target group. It also provided insight into visitor intentions in terms of pricing and travel time, and concrete recommendations were made to improve the concept.

A concept and Consumer needs exploration also help convince (co-)financiers when it comes to demonstrating the possibilities and potential of a concept. This was also the case for Bakkerij Royal. Thanks to our report, LOF Brabant provided financial support for this initiative. Now you can enjoy the Bossche Bollen Experience in the center of Den Bosch.

"In the process of turning a nice idea into a concrete plan, many questions arise that need to be answered. Concept and Consumer needs exploration us with that. We were able to substantiate what were initially assumptions with the results of the research." - Jules Lauwerijssen

Specialists who worked on this

We are an independent research agency specializing in providing insights based on market research. This project was made possible by a team of skilled experts with extensive knowledge and experience in the field of market research. If you have any questions about this research or are interested in how we can help with a similar project, please do not hesitate to contact us. We are happy to assist you!