Expert in thegaming industry

How can gaming companies distinguish themselves in this competitive market? Which types of games, features, and revenue models appeal most to players today? And how do factors such as accessibility, multiplayer experiences, and gameplay mechanics influence the preferences of the target audience? Market research provides valuable insights to answer these questions, among others.

Gaming research gives you an in-depth understanding of your target audience, from their playing behavior and preferences to their interactions with in-game features, community elements, and monetization models. This helps you develop targeted games that meet your players' expectations and make strategic decisions about content, user experience, and marketing.

Market Research in the Gamer Research Industry

We support you every step of the way, from drawing up a targeted questionnaire to analyzing and applying the results. By thinking sharply and critically, we can guarantee that we deliver a report with relevant insights. Our teams are intrinsically motivated to help our clients move forward. After all, the results of market research should be the start of change. We can only achieve this by putting all available data into practice and translating it into insights. This is how we bring Relevance, Relationship, and Results together in who we are!

We have built up extensive expertise in the gaming industry and have been conducting a wide variety of research projects for many years. Whether you need quick, standardized research with immediately applicable insights or extensive customized projects that delve deep into the core of your issue, we offer solutions that seamlessly match your needs. For us, it's all about understanding your unique question, because every project is different. It all depends on understanding your question, and that's only possible if you let the right people with the right experience take a look at it.

Some gaming-related studies:

Game concept testing
Test your game concept or idea with your target audience. The purpose of the research depends on the phase your game is in (e.g., pre-production, development, or pre-launch). This research can be used to evaluate and improve your concept, identify your potential player audience and discover where you can reach them, or to identify motivations and barriers to playing. Click here for more information.

(Game) Brand tracking
Brand tracking research focuses on monitoring and assessing the performance and perception of a game brand over time. It helps developers understand how their brand is perceived in the market and how it compares to competitors. Click here for more information.

Gamer Audience profiling
Gain insight into the characteristics, preferences, and behavior of your target audience within the gaming sector. This research helps to tailor both game features and marketing strategies to the preferences of the intended target audience. Click here for more information.

Game Name Testing
Before finalizing your game's name, you can conduct research to test potential names with your target audience. This ensures that the chosen name fits well with the game's theme and the audience's expectations. Click here for more information.

Gamer PR/White paper study
A research-based report, often international in nature, focusing on a current or complex theme within the gaming industry. It presents the viewpoint of the author or company. White papers are often used for marketing purposes and/or lead generation. Click here for more information.

Check out our gaming insights

We regularly conduct research in the gaming industry and gather insights that we are happy to share. Check out the five gaming insights below on various interesting topics in the market!