About DirectResearch
DirectResearch was a full-service research agency located on Herengracht in Amsterdam. The agency was known for its customer-focused and expert approach. With more than 50 years of experience, DirectResearch offered a wide range of services, including branding research, communication research, product development, satisfaction surveys, and agile market research.
DirectResearch was known in the market as an expert in various sectors, such as FMCG, retail, healthcare, energy, IT, and finance, and worked closely with prestigious clients to deliver valuable insights.
Stronger together under one brand
The merger on January 1, 2025, created a powerful brand with offices in both Amsterdam and Eindhoven. Although the name DirectResearch disappeared, the core values—customer focus, expertise, and flexibility—remain central to Markteffect.
Clients can still count on high-quality research and the same familiar faces. DirectResearch colleagues remain committed and can be reached via the Markteffect brand, with the same dedication and expertise as always. Would you like to get in touch with one of our employees?View the entire team here.
info@markteffect.nl 
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