About DirectResearch
DirectResearch was a full-service research agency located on Herengracht in Amsterdam. The agency was known for its customer-focused and expert approach. With more than 50 years of experience, DirectResearch offered a wide range of services, including branding research, communication research, product development, satisfaction surveys, and agile market research.
DirectResearch was known in the market as an expert in various sectors, such as FMCG, retail, healthcare, energy, IT, and finance, and worked closely with prestigious clients to deliver valuable insights.
Stronger together under one brand
The merger, effective January 1, 2025, established a robust brand with offices in both Amsterdam and Eindhoven. While the DirectResearch name has been retired, the foundational core values – client-centricity, expertise, and flexibility – remain paramount within Markteffect.
Clients can continue to expect high-quality research and interact with the same trusted professionals. The former DirectResearch colleagues remain integral to our operations and are accessible through the Markteffect brand, maintaining their customary dedication and expertise. Would you like to connect with one of our team members? View the entire team here.
info@markteffect.nl 
Back to the website
