Markteffect and DirectResearch Merge

DirectResearch & Markteffect join forces: one strong brand from 2025

As of January 1, 2025, sister companies Markteffect (Eindhoven) and DirectResearch (Amsterdam) have merged under the name Markteffect. Our long-standing collaboration has prepared us to face the future as one strong brand. This way, we combine the best of both worlds and remain your reliable partner in market research.

What are you looking for?

Everything you previously found on DirectResearch.nl is now on our website. Use the search bar below to quickly find the topic you need. Can't find what you're looking for? Don't worry! Our colleagues in Amsterdam and Eindhoven are ready to help you via email or the chat function at the bottom right. We're happy to help!

Who is Markteffect?

Getting answers to questions you might not have known you had. That's working with Markteffect. We don't just operate on an 'ask and we deliver' basis; instead, we aim to truly understand your research question before we begin. By actively listening to you, analyzing your query, and then providing advice, we ensure relevance. Because that's what truly matters.

We view the research report not as an endpoint, but rather as a potential new beginning. The data from our research assists you in making strategic decisions. With over 100 employees and 30 years of experience, we know the market inside out. This helps us understand what you ask of us and what you expect. And that's not just about a comprehensive research report, but also about a highly collaborative partnership.

And because we believe in the power of data, we are part of The Relevance Group. We are therefore already actively working on what the future holds. Because sooner or later, you too will reach a point where you want to combine different types of data (streams), for example, to improve your marketing campaigns. And even then, we are happy to collaborate with you.

Strategic market research, the foundation for success

Want to base your decisions on data and facts rather than gut feelings? This is where good market research comes in. Whether you want to increase brand awareness, better understand your target audience, or measure your brand performance more accurately, market research is a good starting point. It not only provides you with the insights you need to stay ahead in the market, but also enables you to proactively steer your strategies and stay one step ahead of your competitors. Make sure you don't just react to changes, but stay ahead of them with a solid marketing plan based on in-depth market research.

With over 30 years of experience, we specialize in conducting market research in all shapes and sizes. View our types of research here.