Markteffect and DirectResearch continue together

DirectResearch & Markteffect forces: one strong brand from 2025 onwards

As of January 1, 2025, sister companies Markteffect Eindhoven) and DirectResearch (Amsterdam) have merged under the name Markteffect. Thanks to our many years of collaboration, we are ready to face the future as one strong brand. This allows us to combine the best of both worlds and remain your reliable partner in market research.

What are you looking for?

Everything you previously found on DirectResearch.nl is now on our website. Use the search bar below to quickly find the topic you need. Can't find what you're looking for? Don't worry! Our colleagues in Amsterdam and Eindhoven are ready to help you via email or the chat function at the bottom right. We're happy to help!

Who is Markteffect?

Getting answers to questions you may not have known you had. That's what working with Markteffect is all about. We don't just do what you ask us to do; we want to really understand your research question before we get started. By listening carefully to you, analyzing your question, and only then giving advice, we ensure relevance. Because that's what really matters.

We don't see the research report as the end, but rather as a possible new beginning. The data from our research helps you make strategic decisions. With more than 100 employees and 30 years of experience, we know the market inside out. That helps us understand what you ask of us and what you expect from us. And that's not just about a good research report, but also about a very pleasant collaboration.

And because we believe in the power of data, we are part of The Relevance Group. We are therefore already busy working on what the future will bring. Because sooner or later, you too will reach the point where you want to combine different types of data (flows), for example to improve your marketing campaigns. And then too, we will be happy to think along with you.

Strategic market research, the foundation for success

Want to base your decisions on data and facts rather than gut feelings? This is where good market research comes in. Whether you want to increase brand awareness, better understand your target audience, or measure your brand performance more accurately, market research is a good starting point. It not only provides you with the insights you need to stay ahead in the market, but also enables you to proactively steer your strategies and stay one step ahead of your competitors. Make sure you don't just react to changes, but stay ahead of them with a solid marketing plan based on in-depth market research.

With over 30 years of experience, we specialize in conducting market research in all shapes and sizes. View our types of research here.