How strong is your market position compared to (local) competitors?

A branch survey helps you gain detailed insight at the local level. For example, it provides insight into the awareness, image, and preference of your store in the local region in which you operate. Think, for example, of specific neighborhoods, streets, or villages around your location. In addition, the most important competitors are also taken into account. By listening to customer feedback, you can discover opportunities and areas for improvement. This allows you to prevent customers from leaving and encourage them to return. After all, a satisfied customer is a loyal customer.

But at the same time, learn about the non-customers in your area. Why don't they come to your store? And where do they get their products? What can you do to attract these people to your store? By gaining these insights at the local level, you can develop a targeted approach to improve your market position.

How is a branch investigation conducted?

Markteffect has developed a research design that enables the fieldwork team to conduct studies in the immediate vicinity. The fieldwork team administers surveys using tablets near the store and also visits local residents to collect data. For this purpose, as a retailer, you can precisely specify which neighborhoods should be surveyed.

To enable quantitative statements, a questionnaire is developed in collaboration with you. This often combines closed and open-ended questions, with the open-ended questions providing additional qualitative insights. The questionnaire is always aligned with you beforehand during a kick-off meeting. Markteffect has extensive experience with these types of studies and leverages its comprehensive knowledge and expertise, combined with the latest developments in the relevant market.

The branch survey identifies the motivations of customers and non-customers in each region: why they do or do not visit your store and who your biggest competitor is. The areas for improvement are presented in a report, which you can use to improve your own position in the (local) market. This allows you to develop targeted strategies and better reach your target group.

How does Markteffect make a branch study unique?

The research team, comprising over 75 specialists, is specialized in studies within the retail sector. Markteffect has already conducted various branch studies for clients including PLUS Supermarkt, Boni, and Nettorama.

Markteffect can assist you not only with conducting research but also with the interpretation and implementation of the research results. This is facilitated through the Markteffect Next Step Session, where the results are analyzed with you and translated into concrete plans for integration into your current strategies. Experience shows that these sessions, organized with the internal project team, generate many new ideas and inspiration.

What are the benefits of branch research?

The primary objective of a branch survey is to determine the motivations of both customers and non-customers in relation to your branch. In addition, this survey provides insight into the brand funnel of the local branches. A branch survey examines the level of awareness, image, and consideration and preference of your branch in comparison with competing formulas.

With Markteffect, you won't receive a report consisting solely of raw figures. Our research specialists ensure that the report serves as a guide to help elevate your organization to the next level. You will receive clear advice and recommendations, allowing you to precisely identify areas for improvement. Thus, Markteffect ensures that you can make decisions based on the best and most relevant insights.

The advantage of a branch survey is that you gain very specific insights on a local scale. This allows you to pinpoint exactly how the store is perceived by the target group.

If you choose to regularly analyze your branches in comparison to competing formats, Markteffect offers the option to present the reporting in a user-friendly online dashboard. This allows you to quickly and easily view results and track developments yourself, wherever you are.

The advantages ofthe online dashboard:

• Access to recent research results anytime, anywhere;
• View scores and developments at a glance;
• You can easily make selections for specific insights, for example based on gender or age;
• Easily export research results to Excel or PowerPoint;
• Multiple licenses per organization, which can be customized based on role. For example, MT members can see the entire dashboard, but certain data can be restricted for colleagues.