A position in the Emerce100 underscores the importance of a strong image for organizations. It demonstrates that clients are satisfied not only with the substantive quality of the delivered products or services, but also with the collaboration, communication, and reliability.
Partnership and Engagement
The agency is more than just a research provider, and it rightly calls itself Your Partner in Data & Insights. With a structural focus on customer intimacy, Markteffect builds sustainable collaborations that truly add value, both today and in the long term.
Boj Nefkens, CEO at Markteffect, is pleased with this recognition: “One of the pillars we dedicate significant attention to is customer intimacy. While a high-quality research report is undoubtedly important and a prerequisite, for us, it's also about partnerships built on substance, trust, and enjoyment in collaboration. We have been conducting research for many of our clients for years, which brings us great satisfaction. Being rated so highly by the market makes me very grateful and proud.”
Quality and Adaptive Innovation
Markteffect also places great importance on the fundamental quality principles of market research: reliability, representativeness, and validity. Nefkens explains: ‘’Clients expect agencies to keep pace with technological developments, but also to act as guides in the data jungle. A growing consumer demand for 1-on-1 service and communication necessitates hyper-personalization and even deeper insights into the
target audience. For this reason, with The Relevance Group, we have a network with the right expertise to fully support the client of the future throughout the entire data chain.’’
About Emerce 100
The Emerce 100 publishes how decision-makers, active in online marketing, ICT, and e-business, have evaluated the performance of service providers in the e-business and marketing sector over the past year. Markteffect is included in the Data Science and Analytics Agencies category.