Boj Nefkens, Managing Director of Markteffect: “I am incredibly proud of the development we have made in recent years, where we have brought together our vision on technology and human expertise, without losing our core values. The fact that the professional jury has now named us the best Data & Insights Bureau in the Netherlands is a tremendous recognition for all colleagues who work with energy and passion every day to provide our clients with the best and most relevant insights. In particular, we are also extremely proud of Demian, who has been named Data Professional of the Year.”
The agency of the future
The research landscape is constantly evolving. Data is ubiquitous, technology is developing rapidly, and clients expect more than just figures. Therefore, Markteffect focuses on applying smart technologies, but always in combination with human expertise, adhering to the human-in-the-loop principle. With the establishment of Team Tech and targeted investments in AI and data integration, there is a strong focus on innovation and further growth towards the future. Nefkens explains: “The changing research world compelled us to critically examine our role in the field. We asked ourselves: who do we want to be in 2025 and in 2030? To become who we aspired to be, we invested in the transition from market research to becoming a Data & Insights partner. This was not merely to keep pace with trends, but rather to shape the future of our profession.”
As part of this vision, Markteffect joined The Relevance Group in January 2024. The Relevance Group comprises several international agencies, each with its own specializations in market research, data science, marketing technology, and AI. Thanks to this collaboration, Markteffect can provide even better support to clients by combining traditional research data with advanced technologies.
Demian van Gils named Data Professional of the Year
In addition to the agency award, Data Specialist Demian van Gils was also named Data Professional of the Year. Van Gils responded: "I am primarily involved in developing our own research tools and am constantly looking for opportunities in the field of data science and AI for our services and internal processes. I consider it a tremendous honor to be named the best Data Professional in the Netherlands by the expert jury. It gives me even more energy to continue working with my colleagues to build smart, impactful data applications."
An award for the entire team
The title 'Data & Insights Bureau of the Year' is a true team achievement, the result of the dedication and energy of all over 120 Markteffect colleagues. Nefkens adds: “From Research Experts and Data Specialists to Client Consultants and Marketers, everyone makes a valuable daily contribution to our mission of transforming complex questions into clear insights. We are immensely proud of the team. Despite all technological developments, they are the ones who make the difference.”
About the prices
The 'Data & Insights Agency of the Year' award is the premier professional award within the Research & Analytics industry. The winner is an organization that has distinguished itself in a remarkable and positive way over the past year. This award recognizes agencies that excel in research quality, innovation, and customer focus, thereby making a demonstrable contribution to the growth and development of the field.
The Data Professional of the Year award is the premier professional award for professionals who demonstrate courage, inspire others, think outside the box, and have an innovative vision for the use of data. In addition, this person is known for creative solutions that truly contribute to the development and innovation of data analytics and/or data science in practice.
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