Research into the wishes and needs of professionals and employers in LLO for Erasmus University Rotterdam (EUR)

To ensure that this offering closely matches the needs of this target group, Markteffect with Lexnova to conduct a Consumer needs exploration professionals and employers.

Our approach

The quantitative research enabled us to identify reliable and representative insights based on a large sample. This gave EUR a clear picture of the needs and motivations of the target group with regard to Lifelong Learning (LLL). The questionnaire combined closed and open questions to gather both figures and context.

Because employers also play an important role in training and development, we developed an additional questionnaire for HR professionals and managers. This focused on interest in courses, orientation towards training opportunities, and willingness to offer training to employees.

The insights from both studies help EUR to better tailor its educational offerings to the needs of both professionals and organizations.

Results

The Consumer needs exploration provided valuable insights into EUR's brand awareness in the field of LLO, its image as a provider of LLO, and the wishes and needs of professionals and employers. In addition, it is now clear which courses and training programs are most often considered and who the main competitors are. These insights provide concrete starting points for better tailoring the LLO offering to the various target groups.

“The results of the survey were an eye-opener. The combination of the employer and employee surveys provided valuable information and gave us a rich picture of what professionals and employers really need. The insights go beyond mere figures and offer us clear direction for strategically strengthening our LLO offering and better aligning it with the ambitions of our target groups.” - Michelle Waardenburg, MA | Project Management Officer at Erasmus University Rotterdam

Specialists who worked on this

Markteffect an independent research agency specializing in providing insights based on market research. This project was made possible by a team of expert professionals with extensive knowledge and experience in the field of market research. If you have any questions about this research or are interested in how we can help with a similar project, please do not hesitate to contact us. We are happy to assist you!