Brand awareness and image survey:
Fraud Help Desk

Fraudehelpdesk.nl wanted to assess its current brand awareness and image. In addition, the organization wanted to gain insight into consumers' experiences with fraud. Based on these insights, it was possible to clarify the extent to which the general public is familiar with Fraudhelpdesk.nl and how fraud is currently being dealt with. These insights can then be used to respond more effectively to current events and increase awareness of Fraudhelpdesk.nl.

Conducting the online survey 

The survey was conducted online among 1,000 consumers aged 18 and older. Online research is an effective method for collecting data, due to its short turnaround time and the possibility of targeted segmentation. In addition, it offers the possibility of making accurate measurements with regard to brand awareness, both spontaneous and aided, because the respondents are not aware of the purpose of the research in advance.

"In addition to the research, Markeffect took the initiative, which led to some surprising additional findings from the research."
André Vermeulen, spokesperson for Fraudehelpdesk.nl

Insights from the research 

Fraudehelpdesk.nl used the research results to draft a press release, which was published by the Algemeen Dagblad newspaper, both online and in the print edition. These publications contribute to further increasing the brand awareness of Fraudehelpdesk.nl, enabling even more consumers to find their way to the reporting center for reporting fraud and for finding tips on how to protect themselves against fraud.