Sponsor impact measurement:N.E.C.

The results of the research provide N.E.C. and EnergieFlex with guidance on how activations and campaigns are valued and to what extent they should be continued. In addition, the research provides insight into how brand awareness is developing. Based on this, EnergieFlex and N.E.C. can take targeted steps to make the best possible use of the sponsorship.

“Through our sponsorship of soccer, we want to demonstrate the social component of our energy company. We are happy to help others. Markteffect us insight into the effects of our sponsorship and the extent to which our actions are appreciated, enabling us to use our marketing budget as effectively as possible.”
Marco van Katwijk, Managing Director of EnergieFlex

We conduct research for various national and international parties to provide them with insight into the benefits of sponsorship. Among other things, we conduct an annual survey for the Eredivisie, sponsorship research for various Eredivisie and Eerste Divisie clubs, and the Edivisie. We are not only active in soccer and speed skating, but we also support the NBB (Dutch Basketball Association) and the KNLTB (Royal Dutch Lawn Tennis Association).