Taste test: Bavaria 0.0%

How is the taste of Bavaria's new 0.0% lager rated?

Bavaria was founded in 1719, making it one of the oldest family businesses in the Netherlands. For seven generations, the Swinkels family has been brewing beer according to a unique family recipe. By using pure ingredients, Bavaria has guaranteed the best quality for 300 years. Bavaria is also a leader in product introductions on the market. Over the years, Bavaria has established a leading position in a number of niche markets. Bavaria is also the founder of the only real non-alcoholic beer.

New recipe

In order to maintain its leading position in the non-alcoholic beer market, Bavaria wants to continue innovating. For this reason, Bavaria has developed a new recipe for its 0.0% lager. Bavaria wanted to know how consumers would rate the new 0.0% lager in terms of taste, among other things. In response, Markteffect conducted a blind taste test Markteffect Bavaria's new 0.0% beer.

The study involved two target groups: users of Bavaria 0.0% lager and users of other brands of 0.0% lager. Participants were asked to come to a central location where they were offered four different 0.0% lager varieties. These included both the original and the new 0.0% lager from Bavaria and 0.0% lagers from two major competitors. After tasting the beers, the participants' findings were reported. This was done by means of a questionnaire that could also be completed on their own phones via a QR code. After the study, the tasters went home with a well-deserved basket of various 0.0% and specialty beers.

Objective

Gaining insight into consumer ratings of new 0.0% lager

Method

Blind taste test at a central location

Effect

Insight into consumer ratings among different user groups

During the study, separate entrances and exits, walking routes, disinfectant, and gloves were used to ensure that the study was 'coronavirus-proof'. Each study took approximately 20 minutes, and a total of 200 respondents participated in the study over two days.

The study showed that the new Bavaria 0.0% is rated significantly higher for its refreshing taste and accessibility. Furthermore, the new Bavaria 0.0% lager achieved the highest score for similarity to lager with alcohol. With all these facts, the new Bavaria 0.0% lager emerged as the best 0.0% lager in the test.

The product has now been successfully launched and consumer responses have been positive.
Are you also curious about what a taste test could mean for your product or company? Feel free to contact us to discuss the possibilities! Find out more about taste testing here .