Gain insight into whether your product or service is appealing by means of a taste test.

A taste test is a study in which a group of people taste products and evaluate them on various characteristics such as taste, texture, shape, appearance, and, for example, the accompanying packaging. The purpose of such a study may be, for example, to evaluate and improve the taste of a new product, to find out which flavors and texture characteristics are most appreciated by consumers, or to see if there are differences in taste perception between different target groups (such as age groups or genders).

A number of factors are important for conducting a good taste test: the target group, the test location, and a well-prepared questionnaire.

A good taste test starts with the right target group. It is important to clearly identify who the target group is. One person may experience the product completely differently from another. Good screening and preparation are therefore very important. The second point is the test location. People may experience a product differently when they are approached on the street compared to an environment where they have the time to experience a product in peace. Think, for example, of tasting, testing, and experiencing wine. Next, it is important to draw up a good questionnaire to address the right topics.

A taste test is tailored to each specific issue, so the results can vary greatly from one study to another. Markteffect always Markteffect up a questionnaire based on your specific issue. To give you an idea, a taste test can reveal what your (potential) target group thinks of your product, its taste, texture, packaging, and ease of use compared to your competitors, for example.

In addition, it provides insight into the unique selling points from the customer's perspective, identifies areas for improvement, and can reveal opportunities.

A market research agency must be a good fit for your needs, but also for your company. We have a checklist of the important variables you should pay attention to.

Click here to download it.

Markteffect is a strategic market research agency that serves as a one-stop shop for its clients. From our offices in the center of Eindhoven and on Herengracht in Amsterdam, our team of over 120 professionals works daily to uncover the most relevant data and insights for a wide range of clients.

We are part of The Relevance Group. The Relevance Group consists of several international agencies, each with its own specializations in market research, data science, marketing technology, and AI.

Read more here