Employee satisfaction study: Voigt Travel

Voigt Travel is a travel agency specializing in organizing trips to the Far North. With a team of about 25 specialists, they work hard every day to put together the most unique travel experiences. Because Voigt Travel values its employees highly, the company commissions Markteffect to conduct an Employee satisfaction study ESS) Markteffect a regular basis. In this case study, you can read more about how and why the ESS is conducted ESS a regular basis and what the survey delivers for Voigt Travel.

Voigt Travel

In the 1970s, travel company Voigt Travel organized its first trips to the north, such as Finnish Lapland and the North Cape in northern Norway. For decades now, Voigt Travel has been the specialist in travel to northern Europe. It is a travel agency with a great love for the undiscovered corners of Europe, always looking for new aspects. With a close-knit team, the most beautiful trips are organized. Voigt Travel is also looking for the undiscovered in terms of the loyalty and commitment of its employees and therefore regularly assesses the satisfaction of its staff.

Insight into satisfaction, engagement, and loyalty

By regularly measuring the satisfaction, engagement, and loyalty of Voigt Travel’s employees, we can track trends and respond more quickly and directly to areas for improvement or development. The ESS conducted via an online survey. The survey assessed overall satisfaction as well as satisfaction with various aspects specific to Voigt Travel. Because Voigt Travel Employee satisfaction study frequently, it was recommended to use a questionnaire that is not too long. This ensures that participating in the survey remains manageable and enjoyable for employees.

“I Markteffect working with the people at Markteffect a very positive Markteffect . They actively contribute ideas and look for creative ways to meet our research and information needs. My contacts, Michael and Mirjam, have proven to be very committed, genuinely interested, and flexible. No question is too much, and they always provide feedback with the right substantiation or insights.” 
Marloes Meijer, Managing Director, Voigt Travel

The overall satisfaction rating of Voigt Travel employees rose by 0.6 at the end of 2020 compared to a year ago. It is also worth mentioning that an optimal response rate of 100% was achieved, which also says a lot about employee engagement. The increase in satisfaction is also reflected in Voigt Travel's Net Promoter Score as an employer. This shows that they have successfully implemented the results of the previous survey. Employees are positive about working at Voigt Travel because of the collegiality, the working atmosphere, and the product.

Meijer continues:

“The ESS report ESS not only shown us areas for improvement within our organization, but ESS also confirmed that there is already a great deal that our employees appreciate. The challenge for us is therefore to hold on to that knowledge!”

See also

To effectively illustrate how market research operates in practice and the tangible benefits it ultimately delivers, we have developed several compelling case studies for you. It is quite possible that you may recognize some of these challenges, perhaps having encountered them within your own organization.

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<p>Michael <span>Petit</span></p>

Michael Petit

Client Consultant