info@markteffect.nl 
Back to the website
Insight into apprentice and contractor satisfaction for Bouwmensen
Leon Geboers
Client Consultant
To gain valuable insights, the results were compared with the results from the 2022 survey. This provides the university with concrete tools to further optimize their strategy.
Our approach
Quantitative research in the form of online questionnaires was used to gain strategic insights. The three target groups mentioned above were surveyed using different questionnaires.
Online quantitative research was chosen in order to be able to make representative statements about the entire population and to easily monitor developments. The online questionnaire consisted of both closed and open questions. The open questions made it possible to delve deeper into the opinions of the respondents, providing a more detailed and nuanced picture of their satisfaction and expectations.
Results
Among other things, the study has provided valuable insights into the Net Promoter Score (NPS) of both current and former students. In addition, the study offers insight into the most important factors that play a role in choosing the University of Twente and both the strengths and areas for improvement of the university.
Furthermore, insight has been gained into the factors that play a role in the choice of study program and how the university can further strengthen its positioning. In addition, concrete recommendations have been made, for example regarding the provision of information about the master's programs and ensuring the quality of education.
The results and recommendations presented offer valuable tools for further optimizing both communication and the range of programs on offer.
"Together with Markteffect , we Markteffect on the bachelor's research projects. This resulted in interesting reports, including an overall report comparing the results with those of the previous measurement."
- Britt Hippert, Marketing Insights & Data Analyst at the University of Twente
Specialists who worked on this
Markteffect an independent research agency specializing in providing insights based on market research. This project was made possible by a team of experts with extensive knowledge and experience in market research in the education sector. If you have any questions about this research or are interested in how we can help with a similar project, please do not hesitate to contact us. We are happy to help!
See also
To effectively illustrate how market research operates in practice and the tangible benefits it ultimately delivers, we have developed several compelling case studies for you. It is quite possible that you may recognize some of these challenges, perhaps having encountered them within your own organization.
Back to overview
Insight into customer satisfaction with the Passend Lezen library service
Research into the wishes and needs of professionals and employers in LLO for Erasmus University Rotterdam (EUR)
Insight into the study choice journey of working people in the Netherlands for Leiden University of Applied Sciences
