Thedropout survey

The group of students who do not actually start the program after enrolling are also referred to as "dropouts." This group represents a valuable source of information for an educational institution. Understanding the reasons behind their decision is essential. Every potential student ultimately makes a final choice: your educational institution, a competitor, a gap year, repeating a year, transferring to a higher or lower level in secondary school, or entering the labor market. This results in the final enrollment in your programs at the start of the new school year (around mid-September/October), after which an evaluation can take place.

Markteffect conducts research into this target group to identify the primary reasons for withdrawal and to map out where the educational institution can implement improvements to reduce this group. Previous studies have shown that information provision, open days, and the process between application and withdrawal have a significant impact. During this student journey, various factors can emerge that cause an application to be questioned before it is confirmed.

Research into people who cancel their subscriptions

• The research identifies the motives and suggestions for improvement among those who withdraw, with the ultimate goal of reducing both the number and percentage of withdrawals in the subsequent recruitment year. Markteffect offers educational institutions the opportunity to gain insight into the considerations of those who withdraw, i.e., prospective students who, after applying, did not commence their enrollment for a specific program within your educational institution;
• Through a direct telephone survey, conducted by Markteffect's call center, individuals who have withdrawn from the educational institution's database are interviewed. This survey is administered by call center employees who are also students themselves, alongside their call center work. This enables them to thoroughly understand the target group and conduct semi-structured conversations based on the prepared questionnaire;
• The research takes approximately eight weeks to complete. The optimal period for conducting the dropout survey is September, October, and November, at the start of the school year.

What are the benefits of a dropout survey?

1. Understanding the withdrawal process of prospective students at all levels;
2. Practical visual reporting including conclusions and recommendations;
3. On-site presentation at your educational institution, including advice and insights based on the reasons given by those who withdrew.

Are you interested in a withdrawal study or are you curious how Markteffect can further assist your educational institution? Please feel free to contact us for more information.