Image survey

In addition, measuring the image or reputation of an educational institution among various stakeholders is often instructive and provides relevant insights. We have fifteen years of experience conducting image surveys, in which the relationship with our clients plays a key role. Brand perception research a powerful tool for advancing your educational institution, ultimately leading to an improvement in overall educational quality.

Prospective students

During the transition from high school to higher education—for example, to a vocational college, a university of applied sciences, or a university—prospective students face important choices and opportunities.
They explore educational options and consult information sources. But it’s not just about the choices students make; it’s also about the institution’s own image. What do prospective students expect to find? Do they view the institution positively, neutrally, or negatively, and how does it distinguish itself from others? These are important factors that can help the educational institution position itself and determine how to allocate resources to enhance its image. Our Brand perception research insight into how the institution is perceived and can help identify strengths to highlight and address any weaknesses. This enables your educational institution to improve the experience for prospective students, remove obstacles, and communicate more effectively about the study options and benefits your institution has to offer. In this way, it not only supports informed decisions but also strengthens your educational institution’s image.

Current students

Conducting Brand perception research current students can also be valuable for educational institutions. Understanding this group provides a foundation for strategic development. How do they perceive your educational institution, and what do they share with others about it? This can influence the institution’s reputation. Current students serve as potential ambassadors for the institution, and a positive reputation among this target group has a positive impact on other target groups, such as prospective students. Furthermore, once these current students graduate, they continue to play a role as alumni, allowing them to remain involved in the educational process, promote lifelong learning, and contribute to collaboration with the business community.

Employees

Employees are the backbone of your educational institution and play a key role in achieving its goals and vision. Their dedication, skills, and motivation directly influence the institution’s performance and success. Conducting Brand perception research on employees provides insight into their perspectives, needs, and satisfaction. This research enables your educational institution to respond more effectively to staff expectations, remove obstacles that may hinder their performance, and create a positive work environment that increases their engagement.

Field of work

Conducting Brand perception research the context of an educational institution provides in-depth insight into how the institution is perceived by its key stakeholders, including students, parents, teachers, mentors, and counselors. This research not only reveals the institution’s strengths and positive aspects but also identifies potential weaknesses and areas for improvement. By understanding how the educational institution’s image is shaped and what perceptions prevail, the institution can develop strategies to strengthen its position, address any concerns, and communicate more effectively with its stakeholders.

Markteffect Education Monitoring

In collaboration with dozens of educational institutions, we conduct annual research into how the brand awareness and image of vocational, higher professional, and university educational institutions are perceived. See the monitors for more information and/or to participate.

Privacy and security guidelines

We are ISO certified and work in accordance with GDPR guidelines. In addition, we work in accordance with the guidelines and standards of the trade association. This means that the data of prospective students, students, and other target groups is in good hands.