The role of parents in the study choice process

Insight into the role of parents and/or guardians in young people's study choice process.
In close collaboration with various MBO, HBO, and WO educational institutions, Markteffect has conducted research into the role that parents and/or guardians play in young people's study choice process. The research includes a series of in-depth interviews with parents and/or guardians whose children have recently made a significant study choice or are currently in the midst of this challenging decision-making process. Additionally, parents were thoroughly questioned in an online survey about these topics.

Parents play an essential role in young people's study choice process. Their influence and involvement can have significant consequences for the ultimate field of study a student chooses. The role of parents in the study choice process can vary, from providing emotional support to offering practical advice and financial assistance. Research into the role of parents in the study choice process is important because it provides insight into the dynamic between parents and students and the factors influencing student decision-making. Such research can assist educational institutions and career counselors in developing a parent involvement plan and offering appropriate support to both students and parents. It contributes to a better understanding of the factors influencing the study choice process and helps promote well-informed and successful study choices. It is also important that educational institutions gain recognition within this target group and maintain a positive image. Markteffect conducts customized research to map this aspect for educational institutions.

Research into the role of parents in the study choice process

Markteffect has conducted research to gain insights into the role and influence of parents and guardians in the study choice process. The research involves discussions with parents and guardians, both of young people who have already made a study choice and of those who are still engaged in this important decision. Specific attention is paid to the educational level of the young people, with three parents or guardians from each target group being interviewed: VMBO years 3 and 4, HAVO years 4 and 5, VWO years 5 and 6, MBO level 4 final year, MBO year 1, HBO year 1, and WO year 1. This diverse spectrum of interlocutors offers valuable insights into the dynamic between parents and young people during the study choice process;
The questionnaire for this study was carefully compiled based on the findings from previous qualitative studies and in close collaboration with the participating educational institutions. This comprehensive questionnaire comprised a total of 55 questions, including the screening questions. The most important aspect of the questionnaire is that not all questions were presented to every respondent, ensuring a personal and relevant experience for each participant. As a result, the average time to complete the questionnaire was limited to just 15 minutes, making participation in the study accessible and efficient.
The optimal time to conduct this research is during the months before and after the summer holidays.

What are the findings of research into the role of parents in the study choice process?

1. Insight into the role of parents and/or caregivers in the study choice process of young people;
2. Practically applicable visual reporting, including conclusions and recommendations.

Are you interested in research into the role of parents or curious how Markteffect can further assist your educational institution? Please feel free to contact us for more information.

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