Expert in market research in consumer durables

What information do people look for in the different stages of their search? Which sources do they consult at what point? And how do they ultimately choose a product? Market research provides insight into where and when you can connect with your prospects in a relevant way. Because in order to distinguish yourself from other brands, it is essential for your organization to understand your target audience.

We have built up extensive expertise in the consumer durables sector and have been conducting a wide variety of surveys for many years. From large brand trackers with thousands of respondents to small flash surveys to 'take the temperature of the market'.

Market research for the consumer durables market

When conducting research for or on consumer durables brands, it is essential that the research target group (sample) accurately reflects your target group. After all, it is about relevant insights among the (potential) target group(s) that are important to you. We ensure that the right target groups and segments are selected for your research, so that we can provide reliable and representative results.

Because we have access to an extensive consumer panel, we can make selections in advance and can also research the most complex target groups.
 
Whatever your research question, we can help you. We don't just do what you ask, we want to really understand your research question before we get started. By listening carefully to you, analyzing your question, and only then giving advice, we ensure relevance. Because that's what really matters. With more than 30 years of experience, we know the market inside out. This helps us understand what you need from us. As a result, we are happy to provide you with appropriate advice. We use a proven approach, in which collaboration with our clients is central.

A number of consumer durables studies

Concept test

A large proportion of all new products disappear from the shelves within 6 to 12 months. To gain insight into the potential of product concepts and thereby increase the chances of success, it is very important to have your concept tested. Would you like to know more about concept testing?

Shelf research

Shelf research is a study into the perception and visibility of a product (category) on the shelf. The research provides insights into the drivers and barriers during the orientation and/or purchase of a product (category). Gaining insight into the choice behavior of consumers standing in front of the shelf helps determine the shelf strategy for your product. Would you like more information about shelf research?

Price research

Nowadays, consumers can easily compare the prices of specific products or services. It is therefore important to market products at an optimal price. Understanding the price sensitivity of the product can help you determine the right pricing strategy. We offer you insights through price research. Would you like more information about price research?

Consumer needs exploration

What are the needs and expectations of your customers or target group? Consumer needs exploration you discover what your target group is really looking for, so that you can tailor your product or service to their needs. This research provides insight into opportunities to better respond to the wishes of your target group. Would you like more information about Consumer needs exploration?

Customer journey research

A customer journey study is indispensable if you want to gain a thorough understanding of your (potential) target group. What does the customer journey look like? Which touchpoints do people go through from orientation to purchase, and are they being guided sufficiently? Would you like more information about the Customer Journey study?

Usage & attitude survey

Usage & attitude (U&A) is a study of the general assessment and use of a specific product (category). The purpose of U&A research is to gain insight into the orientation, purchase, and use of this product (category) among a selected target group. Want to know more about usage & attitude research?

Packaging research

Packaging research focuses on assessing the appeal, functionality, and effectiveness of product packaging. The research provides insight into how consumers experience the packaging, which elements appeal to them, and what improvements are possible. Would you like more information about packaging research?

In-home use test

An in-home use test offers companies the opportunity to test their products in the consumer's actual home environment. Consumers are asked to use a product at home for a certain period of time, so that their experiences and opinions can be gathered in a realistic setting. Would you like more information about the in-home use test?