Expert in market research for delivery and distribution

In addition to delivery quality, there are countless other aspects within the distribution industry that make a difference, such as customer satisfaction, brand awareness, and the effectiveness of communication via leaflets or other marketing channels. By conducting targeted research into, for example, the customer journey or brand positioning within distribution networks, you gain valuable insights to optimize processes and strengthen your market position. Market research helps you remain competitive in a market that is constantly changing.

Market research in the distribution sector

Distribution companies are faced with ever-changing market demands. These include, for example, the demand for faster deliveries, transparency in the supply chain, and a greater focus on sustainability. Through strategic market research, we help you gain insight into these factors and how you can adapt to them.

Whatever your research question may be, we can help you with it. We don't just do what you ask us to do; we want to really understand your research question before we get started. By listening carefully to you, analyzing your question, and only then providing advice, we ensure relevance. Because that's what really matters. With more than 30 years of experience, we know the market inside out. This helps us understand what you need from us. As a result, we are happy to provide you with appropriate advice. We use a proven approach, in which collaboration with our clients is central.

Some of our distribution studies

Brand tracker

With a brand tracker within the distribution sector, you can continuously monitor the performance of your brand or product among distributors and end users. How is your brand perceived in the market, and how does it compare to competitors in distribution channels? This research provides insights to optimize your brand strategy and distribution methods. Want to know more about a brand tracker?

Brand tracker

 Customer journey

A customer journey study for distribution maps out your customers' route through the distribution chain. From their first encounter with your product to purchase and repeat behavior: which touchpoints in distribution are crucial, and where can improvements be made? This study helps you create a more efficient and customer-focused distribution experience. Discover more about customer journey studies.

Customer journey

Image survey

What is the image of your distribution organization, brand, or product among distributors, retailers, and end customers? An image survey provides insight into how your organization is perceived in the chain and what improvements are needed to make it more reliable and attractive. Read more about the image survey.

Image survey

Customer satisfaction survey

How satisfied are distributors, retailers, or customers with your logistics, delivery, and support? A customer satisfaction survey for distribution provides insight into your performance and helps you resolve bottlenecks in the chain. The survey focuses specifically on aspects such as delivery reliability, flexibility, and support. Want to know more about customer satisfaction surveys?

Customer satisfaction survey

Brand awareness survey

How well do distributors and retailers know your brand within the chain? A brand awareness survey will reveal how visible and recognizable your brand is in distribution channels. This survey will help you strengthen your brand position and reach new markets. Would you like more information about brand awareness surveys?

Brand awareness survey

NPS survey

How likely are distributors, retailers, or end users to recommend your organization or brand? An NPS survey in the distribution industry provides insight into loyalty within your chain and helps improve collaborations and customer relationships. Discover more about NPS surveys.

Consumer needs exploration

Consumer needs exploration valuable for testing a new product or service that you want to introduce to the market. Is there actually any interest in your (new) product or service? This research not only helps you understand what your target group considers important, but also provides insight into their needs, motivations, and barriers. Read more about Consumer needs exploration here.

Consumer needs exploration

Delivery quality

Measuring delivery quality focuses on the reliability and timeliness with which mail, leaflets, and parcels are delivered by distributors. It is essential for distributors to have continuous insight into their performance in order to guarantee reliability and customer satisfaction. This research can identify trends and pain points in the delivery process, such as delays, errors, or areas where consistency is lacking. Would you like more information about delivery quality surveys? Click here.

Brochure research

A brochure study focuses on consumers' reading behavior and the effectiveness of brochures in the decision-making and purchasing process. How often and how thoroughly are brochures read? What information is considered useful, and which aspects of the presentation are most appealing? With this study, we provide insight into the impact of your brochure and offer concrete tools to make it even more effective. Read more about brochure studies here.