Leisure experience survey

Our leisure specialists are therefore happy to provide you with insight into the experience by identifying and translating the intrinsic and extrinsic factors of the target group. Opinions, associations, and emotions are the most important ingredients that Markteffect using in its experience surveys Markteffect more than ten years.

What are the benefits of an experience research?

Not only do we provide insight into the perceptions of your target group, but our experience also means we know better than anyone how you can best respond to these perceptions. Markteffect it Markteffect important to ensure that you can make the right decisions based on the best and most relevant insights. An experience survey therefore goes beyond just an advisory report, enabling you to gain more ambassadors from your target group and/or attract new visitors.

Your insights after an experience survey

An experience survey will provide insight into:

• What level of perception your product or service has and whether it is strong enough;
• What image, feeling, and identity the target group associates with your brand and whether this corresponds with what you want to convey;
• Which values are essential in the perception of your target group(s);
• How you can enhance the experience to better meet the expectations of your target group(s);
• How to turn your customers into ambassadors, how to get more out of your (potential) target group, and how to become more successful with experiential effects.

Different types of perception research

The perception survey covers various types of market research within Markteffect. Together with you, we determine which type of perception survey best suits your research question.

Experience monitor

Satisfied customers are the most important asset of any company. Research has shown that customers base their choice of a particular product or service on their experience. The offline customer experience is more important than ever. An experience begins and ends with the customer for whom that experience is created. So why ask everyone and anyone for advice, except the customer themselves?

We use the experience monitor to provide continuous measurement, ensuring that you are always informed and can respond immediately to changes. Strategically placed tablets ask customers three to five relevant questions in a user-friendly manner. These questions provide insight into the Net Promoter Score (NPS) of an activity, product, or location, but also reveal the reasons behind this score. This provides practical, useful, and accessible results that can be used operationally.

The answers provided by your customers or visitors can be made immediately visible via a live dashboard. This enables your management to take immediate action if necessary. The monitor can always be customized to your specific wishes and requirements.

The results of the perception monitor are displayed in a live dashboard so that you can access the results anytime, anywhere. In addition, Markteffect can provide a monthly or annual report of the results if desired. This involves an in-depth analysis of all the results collected, accompanied by a conclusion.

Customer satisfaction

Whether it concerns a brand, product, or service, visitor satisfaction has a direct impact. While the focus is often on attracting new visitors, retaining current ones is just as important. Customer retention is all about satisfaction. The more insight you have into how customers or visitors rate your brand or organization, the better you can respond to the changing needs of your existing and future target group.

Customer satisfaction has an unprecedented impact on your organization. While dissatisfied customers will warn others, there is also a group of customers who will act as 'promoters'. A customer satisfaction survey conducted by our research specialists provides concrete and clear insights into the satisfaction of your visitors with regard to your brand or organization. This survey not only looks at the opinion of the target group, but also at the extent to which your set goals are being achieved. Thanks to our expertise in customer experience, we are also able to translate the insights from a customer satisfaction survey into concrete advice on how to increase satisfaction.

Public inquiry

At Markteffect high demand for research into specific audiences. Whether it concerns a local audience or an international target group, our research varies from image and perception to testing concepts. Are you familiar with your audience? Then we use surveys via email or live on location. But if you are unfamiliar with your target group, then a desk study or panel survey is a logical choice. Audience research analyzes connections between different groups, their interests, and, in particular, their perceptions. Markteffect 's research specialists Markteffect better than anyone how to approach a visitor, guest, or customer for this purpose.

When conducting public research, the opinions of your existing visitors or customers are very important. This is where the specialists at Markteffect go the extra mile: it is often even more important to know which potential audience you can attract. Are you unable to reach that one specific group of customers or visitors? By including this group in the research, you will gain a clearer picture of why potential audiences are not visiting you and what their subconscious motives are. By gaining insight into their needs, you can identify areas for improvement that will have a direct impact on their intention to visit. Markteffect a national and international consumer panel that can provide highly targeted and concrete insight into the different values of your current and potential visitors.