Leisure experience survey

Our leisure specialists are therefore keen to provide you with insights into the experience, by identifying and interpreting the intrinsic and extrinsic factors of the target group. Opinions, associations, and emotions are the key ingredients that Markteffect has utilized in its experience research for over ten years.

What are the benefits of an experience research?

Not only do we provide insights into your target group's experience, but our extensive experience also enables us to guide you on how best to leverage these insights. Markteffect considers it crucial to ensure that you can make informed decisions based on the most optimal and relevant insights. Therefore, experience research extends beyond a mere advisory report, empowering you to cultivate more ambassadors from your target group and/or attract new visitors.

Your insights after an experience survey

An experience survey will provide insight into:

• What level of perception your product or service has and whether it is strong enough;
• What image, feeling, and identity the target group associates with your brand and whether this corresponds with what you want to convey;
• Which values are essential in the perception of your target group(s);
• How you can enhance the experience to better meet the expectations of your target group(s);
• How to turn your customers into ambassadors, how to get more out of your (potential) target group, and how to become more successful with experiential effects.

Different types of perception research

Experience research at Markteffect encompasses various types of market research. Together with you, we determine which type of experience research best aligns with your specific research question.

Experience monitor

Satisfied customers are the most important asset of any company. Research has shown that customers base their choice of a particular product or service on their experience. The offline customer experience is more important than ever. An experience begins and ends with the customer for whom that experience is created. So why ask everyone and anyone for advice, except the customer themselves?

We use the experience monitor to provide continuous measurement, ensuring that you are always informed and can respond immediately to changes. Strategically placed tablets ask customers three to five relevant questions in a user-friendly manner. These questions provide insight into the Net Promoter Score (NPS) of an activity, product, or location, but also reveal the reasons behind this score. This provides practical, useful, and accessible results that can be used operationally.

The answers provided by your customers or visitors can be made immediately visible via a live dashboard. This enables your management to take immediate action if necessary. The monitor can always be customized to your specific wishes and requirements.

The results of the experience monitor are presented in a live dashboard, providing you with constant access to the data, anytime and anywhere. Furthermore, Markteffect can, if desired, provide a monthly or annual report of the results. This includes an in-depth analysis of all collected results, complete with a conclusion.

Customer satisfaction

Whether it concerns a brand, product, or service, visitor satisfaction has a direct impact. While the focus is often on attracting new visitors, retaining current ones is just as important. Customer retention is all about satisfaction. The more insight you have into how customers or visitors rate your brand or organization, the better you can respond to the changing needs of your existing and future target group.

Customer satisfaction has an unprecedented impact on your organization. While dissatisfied customers will warn others, there is also a group of customers who will act as 'promoters'. A customer satisfaction survey conducted by our research specialists provides concrete and clear insights into the satisfaction of your visitors with regard to your brand or organization. This survey not only looks at the opinion of the target group, but also at the extent to which your set goals are being achieved. Thanks to our expertise in customer experience, we are also able to translate the insights from a customer satisfaction survey into concrete advice on how to increase satisfaction.

Public inquiry

At Markteffect, there is significant demand for researching specific audiences. Whether it concerns a local audience or an international target group, our research spans from image and experience to concept testing. Are you familiar with your audience? If so, we utilize email surveys or on-site live questionnaires. However, if you are unfamiliar with your target group, a desk study or panel research is a logical choice. Audience research analyzes connections between various groups, their interests, and particularly their experiences. Markteffect's research specialists possess unparalleled expertise in approaching visitors, guests, or customers for this purpose.

In audience research, the opinions of your existing visitors or customers are highly significant. Markteffect's specialists go a step further here: it is often even more crucial to understand which potential audience you can attract. Are you struggling to reach that one specific group of customers or visitors? By including this group in the research, a clearer picture emerges of why potential audiences are not visiting you and what their subconscious motivations are. Gaining insight into their needs will reveal areas where improvements can be made that will directly influence their visit intention. Markteffect has access to an (inter)national consumer panel, enabling highly targeted and concrete insights into the varying values of your current and potential visitors.