Expert in market research for mobility

For organizations in the mobility sector, it is crucial to understand the needs and experiences of their users and stakeholders. Understanding customer satisfaction, usage patterns, and future support is essential for developing effective policies and offering relevant services. Market research provides valuable insights by analyzing the behavior, preferences, and motivations of the target group. This enables organizations not only to understand the factors that influence users' choices, but also to better tailor their offerings to these needs.

Market research for mobility

We assist organizations in the mobility sector with thorough market research into the wishes, opinions, and expectations of travelers and users. This can be done, for example, by means of support surveys on new mobility solutions or perception surveys in specific areas. Sometimes this research takes place online via our consumer panel; other times it is done through street interviews or at specific locations such as stations and stops. Our experts process the most important findings and provide strategic advice so that the insights gathered can be translated into concrete action points for a future-proof mobility policy.

We support you in every phase of the research, from drawing up a targeted questionnaire to analyzing and applying the results. By thinking along with you in a sharp and critical manner, we ensure that we deliver a report with valuable insights. Our teams are intrinsically motivated to help clients move forward, which is only possible if everyone understands what the data tells us. After all, the results of market research should be the starting point for change. This is only possible if we convert the available data into concrete insights and make them applicable. This is how we bring Relevance, Relationship, and Results together in who we are!

Some of our mobility studies

Brand awareness and image surveys

To gain insight into the awareness of your brand or product, and the way in which the target group views your product, we conduct brand awareness and image surveys for various providers in this market. These surveys enable you to find out how you are performing in relation to your competitors. Would you like to know more about brand awareness or image surveys?

Brand awareness surveyImage research

Campaign effectiveness measurement

To gain insight into the effects of an above-the-line marketing campaign, you can have a Campaign effectiveness measurement . Using our measurement methods, we provide insight into the reach and effectiveness of your campaign. A great TV or radio commercial is nice, of course, but not if it is not served in the right way and does not reach the right target groups. Would you like more information about campaign effectiveness measurements?

Campaign effectiveness measurement

PR research

Do you aspire to make the news or create content to strengthen your position as a thought leader? Then it is beneficial to be able to develop articles and content based on facts. Facts that come directly from your target group or from "the Dutch," but are based on representativeness and reliability. Would you like more information about PR research?

Target group research

Want to know exactly who your target audience is and what motivates them? Target audience research gives you insight into the characteristics, preferences, and behaviors of the people you want to reach. This research not only helps you understand who your customers are, but also how you can best appeal to and serve them. It provides valuable information for tailoring your marketing and communication efforts and helps you offer the right products or services. Want to know more about target group research?

Target group research

Positioning research

How do you position your product or brand in the market? And how do your target group and competitors perceive this position? Positioning research gives you insight into how your brand compares to the competition and where your opportunities lie to distinguish yourself. This research not only helps you to position your brand more clearly, but also to create a stronger bond with your target group. Want to know more about positioning research?

Positioning research

Customer satisfaction survey

How satisfied are your customers with your product or their collaboration with your organization? Would they recommend your product or service to others, and why or why not? Customer satisfaction surveys offer valuable insights into the strengths and weaknesses of your services and help you implement improvements. The result is not only satisfied customers, but also increased loyalty and customer retention. Want to know more about satisfaction surveys?

Customer satisfaction survey

NPS survey

How loyal are your customers? An NPS (Net Promoter Score) survey measures the extent to which customers are willing to recommend your product or service to others. This survey not only provides insight into customer satisfaction, but also into the degree of loyalty and the potential for customer retention. These insights enable you to take targeted action to improve the customer experience and strengthen your customer base. Want to know more about NPS surveys?

Usage & attitude survey

Would you like to gain more insight into your target group's use of and attitude toward your product or service? With a usage & attitude survey, we map out both the usage pattern and the perception of your brand. This survey offers valuable insights into how customers experience your product, which factors influence their choices, and which areas can be improved to increase customer satisfaction. Would you like to know more about a usage & attitude survey?

Usage & attitude survey