Markteffect: your solution for market research

Markteffect a full-service market research company actively operating in over 60 countries. On this page you will find information about who we are, what we stand for, and how we can help you with your research. If you have any questions, feel free to contact us.

Award-winning agency

The teams at Markteffect sister company DirectResearch dedicate themselves every day to deploying the optimal research process for their clients. From identifying the problem to deploying the right research method and delivering the results and advice. Everything to help the client move forward with strategic issues. This hard work has been rewarded several times in recent years by various professional awards.

Emerce 100Markteffect
Markteffect been included as the highest scoring in the Emerce 100. The Emerce 100 is an annual publication of the 100 organizations with the best image in their respective category. Markteffect five stars in the Analytics Agency category.

FD Gazellen Award
With more than 70 enthusiastic and motivated employees, Markteffect become a top 5 player in the Dutch market in 15 years' time. The leading research company has already won an FD Gazellen Award ten times in the years 2012, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, and 2023 due to its rapid and stable growth.

Market research company of the year
Markteffect also named best Marketing Research & Analytics Agency 2020 by the professional jury of its industry association Data & Insights Network (formerly MOA)! This award is highly prestigious for research agencies and winning it is considered a great honor.

Working method
Markteffect solution-oriented, entrepreneurial, innovative, expert, and service-oriented in every research project we conduct. We believe that every research project is unique, which means we fully empathize with each research question every time. In the research process, we put our clients' goals first. Thus, we help them take the next step quickly, focused, and relevant.

Umbro

For Umbro, we investigated the effects of sports sponsorships for a number of European football clubs in several countries across Europe, Asia, and South America.

NN Group

For the NN Group, we continually survey their reputation, image, and consideration in 13 countries. We conduct this research multiple times a year using our own and external panels.

Bugaboo

For Bugaboo, we tracked the customer satisfaction of all business customers across Europe through an online survey in several different languages.

Stork

For Stork, we investigated employee satisfaction in over 100 countries, both in their offices and on their offshore drilling platforms, through thorough online research and personalized paper questionnaires.