Markteffect understands better than anyone that it is valuable for museums and other cultural institutions to enter into partnerships. These partners have both a societal and a financial interest in the collaboration. But how do you determine what the partnership yields for both parties? In other words, what is the Return On Investment of the commitment you have made with a company? To clarify the added value of a collaboration, Markteffect has developed a Partnership Impact Measurement Culture.
Want to know more about what this entails? Download the research document here!
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