Markteffect Podcast Monitor - 12th Edition

In this edition of the Markteffect Podcast Monitor, we once again dive into the podcast market in the Netherlands. This survey by the Markteffect Podcast Monitor shows that more than half of Dutch people aged 18 and older (53%) regularly listen to podcasts. This amounts to more than 7 million people. As a result, the popularity of podcasts continues to rise. The growth in podcast listeners is primarily driven by Dutch people between the ages of 18 and 35.

So podcasts are once again maintaining their popularity, but what are the main reasons for tuning in to a podcast? And what about the willingness to pay for them?

Interested in previous whitepapers? Let us know here and we'll send the English version to you.

Back to overview
Download the white paper here