Cookie Policy

Privacy Statement 

Markteffect, located in Eindhoven, is responsible for the processing of personal data as set out in this privacy statement. 

Contact details:
Markteffect 
Schimmelt 46
5611 ZX Eindhoven
markteffect

Personal data we process 

Markteffect your personal data because you use our services and/or because you provide this data to us yourself. Below you will find an overview of the personal data we process:

  • First and last name 
  • Gender 
  • Date of birth 
  • Place of birth 
  • Address details 
  • Phone number 
  • Email address 
  • IP address 
  • Other personal data that you actively provide, for example by creating a profile on this website, in correspondence, and by telephone. 
  • Location details 
  • Information about your activities on our website 
  • List of customer contact details via an app 
  • Internet browser and device type 

Special and/or sensitive personal data that we process 

Our website and/or service does not intend to collect data about website visitors who are younger than 16 years of age. Unless they have permission from their parents or guardian. However, we cannot check whether a visitor is older than 16. We therefore advise parents to be involved in the online activities of their children, in order to prevent data about children being collected without parental consent. If you are convinced that we have collected personal information about a minor without this consent, please contact us via markteffect, and we will delete this information. 

Markteffect your personal data for the following purposes: 

  • Processing your payment 
  • Sending our newsletter and/or advertising brochure 
  • To be able to call or email you if this is necessary to perform our services 
  • To inform you about changes to our services and products 
  • To offer you the option to create an account 
  • To deliver goods and services to you 
  • Markteffect your behavior on the website in order to improve the website and tailor the range of products and services to your preferences. 
  • Markteffect your browsing behavior across various websites, enabling us to tailor our products and services to your needs. 
  • Markteffect also Markteffect personal data if we are legally obliged to do so, such as data we need for our tax return. 

Automated decision-making 

Markteffect not Markteffect decisions based on automated processing on matters that can have (significant) consequences for people. These are decisions taken by computer programs or systems, without involving a person (for example, an employee of Markteffect).

How long we retain personal data 

Markteffect not Markteffect your personal data longer than is strictly necessary to achieve the purposes for which your data is collected. We apply the following retention periods for the following (categories) of personal data:

Personal data Reason   Retention period
First and last name In order to address you correctly when calling you back or sending you a message by email or post.   7 years
Gender To be able to address you properly   7 years
Address details To be able to send you messages by mail if necessary   7 years
Phone number To be able to call you in special cases   7 years
Email address To be able to respond to you or, if you have given your consent, to send you a newsletter.   Indefinite period
IP address To determine your location when you visit the website   Indefinite period
Information about your activities on our website For analysis for website optimization   50 months

 

Sharing personal data with third parties 

Markteffect only Markteffect to third parties if this is necessary for the execution of our agreement with you or to comply with a legal obligation. 

Cookies, or similar techniques, that we use 

Markteffect functional, analytical, and tracking cookies. A cookie is a small text file that is stored in the browser of your computer, tablet, or smartphone when you first visit this website. Markteffect cookies with a purely technical functionality. These ensure that the website works properly and that, for example, your preferred settings are remembered. These cookies are also used to make the website work properly and to optimize it. In addition, we place cookies that track your surfing behavior so that we can offer customized content and advertisements. When you first visited our website, we already informed you about these cookies and asked for your permission to place them. You can opt out of cookies by setting your internet browser so that it no longer stores cookies. In addition, you can also delete all information previously stored via your browser settings. For more information, see the various websites listed at the bottom of this Cookie Statement. Cookies are also placed on this website by third parties. These include advertisers and/or social media companies. See the Cookie Statement for more information.  

Statistical research 

Markteffect to deliver websites and/or applications of the highest quality. To this end,Markteffect conducts statistical research so that it can make adjustments to its websites and/or applications where necessary. 

Markteffect use your information for this statistical research. Only specially designatedMarkteffect employeesMarkteffect access to your information for this purpose. The results of the research are always aggregated. This means that the data in the research results cannot be traced back to you personally. 

View, modify, or delete data 

You have the right to view, correct, or delete your personal data. You also have the right to withdraw your consent to the data processing or to object to the processing of your personal data byMarkteffect you have the right to data portability. This means that you can submit a request to us to send the personal data we have about you in a computer file to you or another organization specified by you. You can send a request for access, correction, deletion, data transfer of your personal data or request for withdrawal of your consent or objection to the processing of your personal data tomarkteffect. To ensure that the request for access has been made by you, we ask you to send a copy of your ID with the request. In this copy, black out your passport photo, MRZ (machine readable zone, the strip with numbers at the bottom of the passport), passport number, and Social Security Number (SSN). This is to protect your privacy. We will respond to your request as soon as possible, but within four weeks. Markteffect alsoMarkteffect point out that you have the option of submitting a complaint to the national supervisory authority, the Dutch Data Protection Authority.   

How we protect personal data 

Markteffect the protection of your data seriously and takes appropriate measures to prevent misuse, loss, unauthorized access, unwanted disclosure, and unauthorized modification. If you feel that your data is not properly secured or there are indications of misuse, please contact us at markteffect. Markteffect taken the following measures to protect your personal data:   

  • Security software, such as a virus scanner and firewall.   
  • TLS (formerly SSL). We send your data via a secure internet connection. You can see this in the address bar 'https' and the padlock in the address bar.  
  • DKIM, SPF, and DMARC are three internet standards we use to prevent you from receiving emails in our name that contain viruses, are spam, or are intended to obtain personal (login) data.   

Cookie statement 

What is a cookie? 

We use cookies on this website. A cookie is a simple small file that is sent along with pages from this website and stored by your browser on your computer's hard drive. The information stored in it can be sent back to our servers on your next visit. 

Which cookies doesMarkteffect useMarkteffect for what purpose? 

Use of necessary cookies
A necessary cookie allows us to recognize you when you visit our website again. This allows the website to be tailored to your preferences. If you have given your consent to the use of cookies, we can remember this by means of a cookie. This means you do not have to repeat your preferences every time, saving you time and making our website more user-friendly. You can delete necessary cookies via your browser settings.  

Use of session cookies
Session cookies enable us to see which parts of the website you have viewed during your visit. This allows us to tailor our service as closely as possible to the browsing behavior of our visitors. These cookies are automatically deleted when you close your web browser. 

Our own tracking cookies
With your permission, we place a cookie on your device, which can be retrieved as soon as you visit a website from our network. This allows us to know that, in addition to our website, you have also visited other websites in our network. The profile built up in this way is not linked to your name, address, email address, etc., but is only used to tailor advertisements to your profile so that they are as relevant to you as possible. 

Tracking cookies from our advertisers
With your permission, our advertisers place "tracking cookies" on your device. They use these cookies to track which pages you visit from their network in order to build a profile of your online surfing behavior. This profile is partly built on the basis of similar information they obtain from your visits to other websites in their network. This profile is not linked to your name, address, email address, and the like as known to us, but only serves to tailor advertisements to your profile so that they are as relevant to you as possible.  

Google Analytics
Our website places a cookie from the American company Google as part of the "Analytics" service. We use this service to track and receive reports on how visitors use the website. Google may provide this information to third parties if Google is legally required to do so, or insofar as third parties process the information on Google's behalf. We have no influence on this. We have not permitted Google to use the analytics information obtained for other Google services. 

The information collected by Google is anonymized as much as possible. Your IP address is not provided by default. If you give your consent for the use of your IP address, your website visit will be recorded at the place of residence level. The collected information is transferred to and stored by Google on servers in the United States. Google adheres to the Privacy Shield principles and is affiliated with the Privacy Shield program of the US Department of Commerce. This means that there is an adequate level of protection for the processing of any personal data. 

Social plug-ins
Our website includes buttons that allow you to promote ("like") or share ("tweet") web pages on social networks such as Facebook and Twitter. These buttons work using pieces of code that originate from Facebook, Twitter, or other social media platforms themselves. Cookies are placed by means of this code. We have no influence on this. Please read the privacy statements of Facebook, Twitter, and other social media platforms (which may change regularly) to find out what they do with your (personal) data that they process via these cookies. 

The information they collect is anonymized as much as possible. The information is transferred to and stored by Twitter, Facebook, and LinkedIn on servers in the United States. LinkedIn, Twitter, Facebook, and Google+ adhere to the Privacy Shield principles and are affiliated with the Privacy Shield program of the U.S. Department of Commerce. This means that there is an adequate level of protection for the processing of any personal data.  

Cookies placed 


The following cookies are placed from markteffect.nl:

Cookie Source Function Retention period
_GRECAPTCHA Google To distinguish bots from humans 179 days
 PHPSESSID Website To preserve user session state for all page requests Session
rc::a  Google  reCaptcha - unclassified Persistent
 rc::b Google   reCaptcha - unclassified Session 
 rc::c  Google   reCaptcha - unclassified Session
 Player Vimeo Remember user preferences  1 year
 ssupp.vid Smartsupp For the purposes of chatbot functionalities 6 months
 sync_active  Vimeo  Remember user preferences  Persistent
_clck   Website For creating heat maps of website visitors 1 year
_clsk   Website To analyze the behavior of website visitors 1 day
 _go Google Registers a unique ID that is used to generate statistical data about how the visitor uses the website. 2 years
_go_#  Google To record the number of visits and most recent visit of the website visitor 2 years
 hole Google For processing speed in statistics  1 day
_gid  Google Registers a unique ID that is used to generate statistical data about how the visitor uses the website.  1 day
_hjAbsoluteSessionInProgress   Hotjar To measure the number of unique visits to the website  1 day
_hjFirstSeen   Hotjar To register a new visitor  1 day
_hjid   Hotjar Used to determine which site settings should be loaded and where collected data should be stored.  1 year
_hjid    Hotjar Used to determine which site settings should be loaded and where collected data should be stored. Persistent
 _hjIncludedInPageviewSample Hotjar  To determine whether the interactions of the website visitor are being recorded correctly 1 day 
_hjIncludedInSessionSample Hotjar Records the behavior of website visitors for website optimization purposes.  1 day
aka_debug Vimeo To measure the performance of the embedded video  Session
CLID Clarity To analyze the behavior of website visitors 1 year
collect Google Used to send data to Google Analytics about the device and visitor behavior. Tracks the visitor across different devices and marketing channels. Session
f0189a22486d# Website Unclassified Session
supplementary visits Smartsupp Remember the last page visited by the website visitor 6 months
dirt Vimeo Vimeo tracks information about how and how often the Vimeo service is used in order to improve the service. 2 years
_gcl_au Google AdSense Used by Google Adsense to experiment with advertisements on the website. 3 months
_uetsid Bing To prevent website visitors from seeing the same advertisement too often 1 day
_uetsid Bing for the purpose of displaying relevant advertisements Persistent
_uetsid_exp Bing Contains the expiration date of the cookie with the corresponding name. Persistent
_uetvid Bing for the purpose of displaying relevant advertisements 1 year
_uetvid Bing for the purpose of displaying relevant advertisements Persistent
_uetvid_exp Bing Contains the expiration date of the cookie with the corresponding name Persistent
ads/ga-audiences Google To display relevant advertisements based on website visits Session
ANONCHK Clarity For measuring advertising efficiency on various websites 1 day
MUID Bing Registers a unique ID that is used to generate statistical data about how the visitor uses the website. 1 year
MUID Clarity Registers a unique ID that is used to generate statistical data about how the visitor uses the website. 1 year
SL_C_23361dd035530_KEY Smartlook Collects relevant information about website visitors, such as website visit frequency, demographic and geographic data, in order to display relevant advertisements. 13 months
SL_C_23361dd035530_SID Smartlook Collects relevant information about website visitors, such as website visit frequency, demographic and geographic data, in order to display relevant advertisements. 13 months
SL_C_23361dd035530_VID Smartlook Collects relevant information about website visitors, such as website visit frequency, demographic and geographic data, in order to display relevant advertisements. 13 months
SL_L_23361dd035530_KEY   Smartlook Collects relevant information about website visitors, such as website visit frequency, demographic and geographic data, in order to display relevant advertisements. Persistent
SL_L_23361dd035530_SID   Smartlook Collects relevant information about website visitors, such as website visit frequency, demographic and geographic data, in order to display relevant advertisements. Persistent
 SL_L_23361dd035530_VID Smartlook  Collects relevant information about website visitors, such as website visit frequency, demographic and geographic data, in order to display relevant advertisements. Persistent
 SM Clarity Registers a unique ID to display relevant advertisements Session
SRM_B Bing To measure website visitors' interaction with the search function 1 year
_cltk Clarity Unclassified Session
c.gif Clarity Unclassified Session
SL_L_23361dd035530_RECORDINGS_BEACON_DATA Smartlook Unclassified Persistent
ssupp_0f94a2c607abc60a5f2866ae18b440a57e56cb28 Smartsupp For the purposes of chatbot functionalities Persistent
_fbp Facebook Used by Facebook to deliver a range of advertising products, such as real-time bidding from external advertisers. 3 months
fr Facebook For the purpose of displaying advertisements 3 months
tr  Facebook Follow visits from Facebook Session
bcookie LinkedIn For tracking ad visits 2 years
BizoID LinkedIn For tracking ad visits 179 days
member LinkedIn For tracking ad visits Session


Right to access, correct, or delete your data 

You have the right to request access to and correction or deletion of your data. Please refer to our contact page for more information. To prevent misuse, we may ask you to identify yourself adequately. When it comes to accessing personal data linked to a cookie, you must send a copy of the cookie in question. You can find this in your browser settings. 

Enabling, disabling, and deleting cookies 

More information about enabling, disabling, and deleting cookies in your browser can be found in the instructions and/or by using the Help function of your browser. 

You can easily adjust the cookie preferences you selected when you first visited the website.  

Deleting tracking cookies placed by third parties 

Some tracking cookies are placed by third parties who, among other things, display advertisements to you via our website. You can delete these cookies centrally via Your Online Choices (website: see More information about cookies) so that they are not placed back on a third-party website.  

Questions?
If you have any questions about this Privacy & Cookie Statement, please send us a message using the contact form

Last modified on November 22, 2024