Insight into the appeal of sustainable investing for Rabobank

To further optimize this proposition and better align it with consumer needs, Rabobank wanted to gain insight into the attractiveness of the proposition, how consumers experience the energy transition, and how they value sustainable investing.

Our approach

To gain a complete picture of the proposition's potential, we conducted a combination of quantitative and qualitative research. The research began with an extensive quantitative survey among Dutch people who are (somewhat) positive about investing and have the financial means to do so. This part of the research provided insight into the general interest and the possible target group segments.

In addition, digital focus groups were organized, in which in-depth discussions were held to identify additional motives and barriers surrounding the proposition. The results of both studies were analyzed and discussed in close collaboration with the Rabobank team.

Results

The interim results were presented and discussed during short feedback sessions. The discussions that followed led to new insights and areas for improvement for the proposition. We then summarized the research results in a visual and concise report.

Rabobank used the valuable quantitative and qualitative feedback to adjust and refine the proposition. Rabobank is currently working on the further development and implementation of the proposition.

"When you're working on innovation, you're looking for flexibility and speed. I found both of those with you. In a pleasant, personal collaboration, Markteffect : on time and with quality. Very nice!" - Rogier Raaijmakers, Head of Commercial Banking at Rabobank

Specialists who worked on this

Markteffect an independent research agency that helps organizations with strategic insights based on market research. Would you like to know how we can help with a similar issue? Feel free to contact us, we are happy to think along with you!