Understanding your current situation through a baseline measurement

Our approach focuses not only on gaining insight, but also on strengthening the relationship with your customers and target group. This forms the basis for working with you to make improvements and achieve tangible results. See how we perform a baseline measurement here.

A Markteffect study

To obtain a clear picture of your performance, it is essential to make a fair comparison. This is only possible if you assess both the situation before and after the marketing campaign. The results of a baseline measurement provide a solid foundation and give you insight into the areas within your company where improvement is possible. The baseline measurement can also be used to optimize your future marketing efforts.

How is a baseline measurement performed?

At Markteffect , the baseline measurement Markteffect always customized. We carefully determine with you in advance which components need to be mapped out. In most cases, the baseline measurement is carried out usingquantitative research, by means of an online questionnaire. The results of quantitative research are based on hard figures and percentages, making it the right method when you need representative answers and factual evidence.

However, it also happens that organizations do not know exactly who their most important competitors are in the eyes of the target group, or which associations, wishes, and needs are most relevant. In such a situation, it may be decided to start with exploratoryqualitative research, for example in the form of in-depth interviews or an online community.

Once all data has been collected and analyzed, our Research Experts will start drafting the report. The report can be fully tailored to the client's wishes: in the form of data files, an advisory report, or a dynamic dashboard. Finally, the results, insights, and recommendations will be presented to you during an extensive feedback session.

How does Markteffect make Markteffect baseline measurement unique?

Markteffect an experienced market research agency with extensive experience in various types of research. This accumulated expertise enables them to effectively support clients with specific issues. For each baseline measurement, we are happy to contribute ideas about which aspects should be investigated in order to obtain the right insights. As an agency, we offer a wide range of market research and research methods, enabling us to advise not only on the baseline measurement, but also on future, essential follow-up studies.

The active panel enables us to conduct research more quickly and efficiently, resulting in shorter turnaround times and rapidly usable results for our clients.

In addition, we can help you interpret and implement the results correctly by means of a Markteffect Step Session. This session is literally intended for the 'next steps' and ensures that the report can be used as effectively as possible.

What are the benefits of a baseline measurement?

The baseline measurement in market research provides a clear starting point, allowing you to determine what improvements are possible and on which future measurements can be based. This is crucial for assessing the effectiveness of future marketing strategies, campaigns, or other marketing activities. A baseline measurement offers the following advantages:

• Insight into areas for improvement: it immediately highlights the areas where you can optimize your marketing activities.
• Basis for fair comparison: it serves as a starting point for campaigns and insights.
• Understanding the current situation: the baseline measurement provides reliable snapshots of your current performance and position in the market.