How are consumers behaving during the coronavirus pandemic?

The Markteffect Corona Barometer

The Corona Barometer now contains four measurements. A barometer was chosen so that measurements can be taken over time, allowing us to observe developments during the longer period of the corona crisis in our country. The third and fourth measurements clearly show that the initial shock is gradually subsiding, but that the virus is still having a major impact on people's lives.

The overall results appear to remain stable during the third and fourth measurements. The fourth measurement therefore shows no major changes in the general behavior exhibited by consumers. The fact that the shock has subsided is evident from the fact that Dutch people are less concerned about their own health and that of their family and friends.

It can also be seen that spending is increasingly returning to the 'normal' spending pattern that people had before the crisis. The percentage of respondents who say they are spending less than normal is therefore falling. In addition, government measures are less frequently cited as a reason for not visiting physical stores, and it is clear that people are increasingly willing to visit physical stores.

The research

The impact of COVID-19 on consumer behavior was examined individually for eleven sectors. The following aspects were examined:

• Kitchens & Bathrooms
• Living
• Sleeping
• Consumer Electronics
• Fast-moving consumer goods & Retail
• Automotive
• Financial products
• Leisure
• Travel & Vacations
• Lotteries
• Clothing

Looking at the industry-specific results, consumers seem to see light at the end of the coronavirus tunnel. Whereas the third survey showed that holiday allowances were being spent less on holidays and more on other things, the fourth survey shows that more consumers have now booked a holiday. The number of Dutch consumers who say they will be going on vacation in their own country and within Europe has therefore increased compared to the third survey (+11% and +7%).

It is striking that the zoo is becoming increasingly popular as an activity to undertake after the rules have been relaxed. An increase can therefore be seen in every measurement. People were also asked what they consider important when considering an activity. Affordability, hygiene, safety, and tranquility are still considered the most important elements. However, there is a downward trend in the aspects of hygiene and safety, while the aspect of tranquility shows a slight upward trend.

The results

Are you curious about the developments in your specific industry and/or at a general level? Or is your industry not yet on the list of researched sectors? Please let us know! Markteffect considers it important to ensure that the best and most relevant insights are available to you.