The third measurement has been completed. Click here for the report on the third measurement.
Markteffect conducts extensive research several times a year into the popularity and sentiment surrounding meat substitutes. The world continues to evolve, with new initiatives, concepts, products, and ideas being introduced. For instance, the second measurement of the Markteffect Meat Substitutes Monitor revealed that plant-based products are popular. What is the current status of these developments? Has the number of people consuming meat substitutes increased again? Are there new interests, or is there an even greater focus on plant-based options? In September 2021, Markteffect will investigate this through the third measurement of the Markteffect Meat Substitutes Monitor, in both the Netherlands and Belgium.