Understanding the effects of a partnership by means of a partnership impact assessment in the cultural sector

Partners who have not only a social but also a financial interest in the collaboration. But how do you know what the partnership will bring you both? In other words, what is the return on investment of the commitment you have entered into with a company? To gain insight into the added value of a collaboration, we have developed the partnership impact measurement culture.

We have developed our own research methodology with specific research questions that accurately map the effects of a sponsorship. The results of this partnership impact measurement help you to better conduct the conversation between you and your sponsorship partner (sponsor and sponsorship object).

On the one hand, the results provide tools for evaluating sponsorship in terms of its contribution to the most important KPIs. On the other hand, the research provides concrete insight into what is already going well and where there is room for improvement, enabling you to work together to steer the project toward success in a more targeted manner.

A partnership impact measurement culture provides valuable insights into the effectiveness of your collaboration. It allows you to discover whether your target group is familiar with the partnership and what positive impact it has. In addition, you gain insight into the extent to which your target group considers the partnership appropriate and whether there is a sponsor fit between the cultural institution and the partner. It also becomes clear how the partnership influences brand consideration, brand preference, and important brand KPIs. Finally, you will gain insight into other effects of the sponsorship, which will help you optimize your strategy.

A market research agency must be a good fit for your needs, but also for your company. We have a checklist of the important variables you should pay attention to.

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Markteffect is a strategic market research agency serving as a one-stop-shop for its clients. From our offices in the center of Eindhoven and on the Herengracht in Amsterdam, our team of over 120 professionals works daily to uncover the most relevant data and insights for a wide range of clients.

We are part of The Relevance Group. The Relevance Group consists of several international agencies, each with its own specializations in market research, data science, marketing technology, and AI.

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