Specialist in market research in the leisure industry

Thanks to our many years of experience, we know the market, the visitors, and the dynamics of the industry. We know exactly what factors make the difference between a one-time visitor and a loyal fan. Together with our clients and partners, we focus on innovation and connection, while closely following and sharing trends, technologies, and social developments.

Our leisure surveys

Leisure Compass
The leisure industry revolves around experience. But behind every smile, booking, or day out lies data. Lots of data. Fortunately, we often see that organizations actually have their data in good order, but they lack an overview. Everything is available, but no one can see the complete picture. And without that overall picture, strategic management becomes difficult. That's where the Leisure Compass comes in. The Leisure Compass starts at the core: all existing knowledge, data, and research within an organization. By bundling this information and assessing its quality, a clear overview is created of what is already available and what is still missing.

Research into needs and feasibility

The needs and feasibility studies provide insight into what your target group really wants, whether new concepts or initiatives have a chance of success, and what segments, preferences, and motivations look like within your target group. This gives you insights that can be used directly for strategy, marketing, and communication.

Survey on satisfaction and perception

The various satisfaction and perception surveys focus on measuring and improving experiences. With customer satisfaction surveys, perception surveys, and employee satisfaction surveys, we help you understand how visitors and employees perceive your organization and where improvements can be made. This allows you to strengthen the bond with visitors and optimize internal processes.

Research into brand and impact

The types of brand and impact research focus on the strength and position of your brand in the market. These studies provide insight into brand perception, communication impact, and the overall customer journey. This allows us to translate research insights directly into growth, better positioning, and relevant strategies.

Who we work with

We distinguish three sectors within the leisure industry. When it comes to tourism and creation, we work for accommodation and day recreation providers and travel organizations, among others. For the culture and entertainment sector, we support museums, theaters, cinemas, events, hospitality, and digital leisure such as gaming, e-sports, and streaming services. Government & non-profit includes governments, trade associations, and (city) marketing organizations that want to strengthen their region or sector.

In these three sectors, we use data and insights to support strategic choices and increase impact.

Market Research at Markteffect in the leisure industry

With a team of Research Experts and Client Consultants specialized in the leisure industry, Markteffect possesses the knowledge and experience to address any challenge. Furthermore, relevant insights are combined with a clear focus on achieving results and fostering strong, sustainable relationships. We position ourselves as a knowledge partner, authority, and trusted advisor, driven by an intrinsic motivation to genuinely advance organizations within the leisure industry.

What can you expect from us?

We collaborate proactively, look beyond the immediate request, and consistently add value. This approach enables Markteffect to deliver sustainable and high-quality research that is directly applicable. Utilizing over 35 qualitative and quantitative methodologies, we generate actionable insights that support decision-making based on optimal information.

At Markteffect, knowledge sharing, innovation, and collaboration are paramount. We meticulously monitor trends, initiate research valuable to the industry, and collaborate with companies active in the leisure industry. This enables us to help organizations not only understand current dynamics but also how to respond effectively, ensuring both short-term and long-term impact.

The Relevance Group

In addition, we collaborate with our colleagues within The Relevance Group, enabling insights to be directly translated into growth and relevance. We are committed to maintaining relationships and continuing to learn from the market together, providing practical reports with validated insights and clear advice, and connecting you with other professionals and experts from our extensive network.