Improve your team's satisfaction and engagement through an employee satisfaction survey

In the leisure sector, everything revolves around experience, and that starts with your employees. They are the face of your organization, the first point of contact for visitors, and the key to a positive customer experience. Committed and satisfied employees ensure hospitality, energy, and quality. They make the difference between a fun day out and an unforgettable experience.

An employee satisfaction survey (ESS) helps you gain insight into how your employees experience your organization. How loyal are they? What are they proud of? And where are there still opportunities to enhance job satisfaction and internal cooperation?

A Markteffect employee satisfaction survey Markteffect you a clear and reliable picture of your employees' satisfaction, engagement, and loyalty. This allows you to discover what is going well, where there is room for improvement, and how your employees can feel even more connected to your organization.

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Committed employees drive innovation

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Committed employees ensure lower absenteeism

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Committed employees recommend the organization's services to others

How does Markteffect conduct Markteffect employee satisfaction survey?

An employee satisfaction survey can be conducted in various ways, depending on the research question and objectives. This is usually done using online questionnaires, which provide you with quick and efficient insight into the satisfaction of your employees.

If it is important to gain more depth or context, qualitative research can be chosen, for example through in-depth interviews or focus groups. These methods make it possible to better understand the motivations behind the answers and gather valuable insights.

Of course, it is also possible to opt for a combination of quantitative and qualitative research. By combining both methods, you gain a broader and deeper insight into the perception of your target group. Quantitative research provides hard data, while qualitative research provides context and background information on the experience and needs of your target group.

We are happy to help you decide on the right research method, so that the research truly contributes to your objectives.

Satisfaction

How satisfied are your employees with you as an employer?

Commitment

How engaged are the employees in your organization?

Loyalty

How loyal are your employees to you as an employer?

Benchmark

How do you score as an employer compared to other employers in the national benchmark?

What distinguishes a Markteffect employee satisfaction survey?

At Markteffect , everything Markteffect around relevance. We listen, analyze, and advise, always with an eye for the context of your organization and the dynamics of the leisure sector. We believe it is important to ensure that you can make the right decisions based on the best and most relevant insights. An employee satisfaction survey therefore goes a step further than an advisory report, enabling you to create more engaged and satisfied employees and gain insight into areas for improvement within your organization.

In addition, our Research Experts think critically from the very beginning. We combine our years of experience with insights from previous employee satisfaction surveys at museums, amusement parks, holiday parks, events, and other leisure organizations. In addition, our colleagues closely follow developments, so we know exactly which insights are truly valuable to your organization.

We work as a (knowledge) partner and friend: transparent, committed, and with a fresh perspective. Thanks to our collaboration within The Relevance Group, we can also directly translate insights into strategy, positioning, and communication.

What insights does an employee satisfaction survey provide?

An employee satisfaction survey provides valuable insights into the experiences, feelings, and expectations of your employees. It is not just about figures and facts, but above all about the emotional and perceptual side of their work experience.

With these insights, you can respond specifically to what employees find important and thus increase their commitment and loyalty. Thanks to our many years of experience in the leisure sector, we know exactly which factors determine satisfaction, from hospitality and service to experience and value for money.

At Markteffect , we Markteffect beyond simply providing data. We help you translate the results into concrete improvement actions and strategic opportunities, so that you can build a stronger connection with your employees.

<p>Hans <span>de Jong</span></p>

Hans de Jong

Client Consultant