Discover the needs behind the visit through needs assessment research

With needs assessment research , we clearly needs assessment research the wishes, needs, and motivations of your target group. This allows you to discover where you can still grow: perhaps you could be more appealing with a different price level, an extra experiential element, or a targeted focus on your target group. This allows you to make smart choices before making any major investments.

Every leisure organization attracts different visitors, and even within those groups, preferences often differ. Think of families with young children, couples, seniors, or tourists. With targeted needs assessment research , you needs assessment research exactly which visitors best suit your concept and where opportunities for growth lie.

How does Markteffect needs assessment research ?

needs assessment research a type of research that is never conducted according to a fixed design. The most commonly used method is quantitative research, using online questionnaires. Another way to needs assessment research is through qualitative research, for example in the form of in-depth interviews or an online community. This provides opportunities for in-depth analysis and dialogue with your target group.

Of course, it is also possible to opt for a combination of quantitative and qualitative research. By combining both methods, you gain a broader and deeper insight into the perception of your target group. Quantitative research provides hard data, while qualitative research provides context and background information. This enables you to understand not only what your target group thinks, but also why they make certain choices.

We are happy to work with you to determine the best approach, so that the needs assessment research is needs assessment research tailored to your issue and target group.

What Markteffect needs assessment research ?

At Markteffect , everything Markteffect around relevance. We listen, analyze, and advise, always with an eye for the context of your organization and the dynamics of the leisure sector.

Our Research Experts think critically from the very beginning. We combine our years of experience in the leisure industry with insights from previous needs assessments at museums, amusement parks, holiday parks, events, and other leisure organizations. This allows us to know exactly which insights are truly valuable to your organization.

We work as a partner and friend: transparently, with commitment and a fresh perspective. Thanks to our collaboration within The Relevance Group, we can also directly translate insights into strategy, positioning and communication.

In addition, we can help you interpret and implement the research results through theMarkteffect Step Session. This is a strategic and interactive workshop in which we work together to look at how this research can be made actionable. Experience has shown that these sessions, which are organized with our internal project team, generate many new ideas and inspiration.

What insights does needs assessment research provide?

At Markteffect , we don't just Markteffect reports consisting of numbers. Our goal is to turn our research into a practical tool that you can use to further develop your organization. You will receive clear advice and concrete recommendations, so you know exactly where the opportunities and areas for improvement lie. This allows you to make decisions for your event, amusement park, or museum, for example, based on the most relevant and reliable insights.

needs assessment research also needs assessment research you gain in-depth insights, provide certainty, and convince (co-)financiers of the possibilities and potential of your (new) product or service.