Discover what your customers really value by conducting a customer satisfaction survey.

A customer satisfaction survey (CSS) identifies, among other things, what your visitors, guests, or customers appreciate, where there is room for improvement, and how you can enhance their experience.

How does Markteffect conduct Markteffect customer satisfaction survey?

A customer satisfaction survey can be conducted in various ways, depending on the research question and objectives. For example, customer satisfaction can be investigated through on-site research, in which participants are approached immediately after their visit and asked to complete a quantitative questionnaire on a tablet. In addition to physical fieldwork, it is also possible to conduct a quantitative online survey, in which the questionnaire is sent to participants afterwards.

If you are curious about the underlying motives, reasons, thoughts, perceptions, or feelings of customers, you can opt for qualitative research in the form of, for example, in-depth interviews.

Of course, it is also possible to opt for a combination of quantitative and qualitative research. By combining both methods, you gain a broader and deeper insight into the perception of your target group. Quantitative research provides hard data, while qualitative research provides context and background information on the experience and needs of your target group.

We are happy to help you decide on the right research method, so that the research truly contributes to your objectives.

What distinguishes a Markteffect customer satisfaction survey?

At Markteffect , everything Markteffect around relevance. We don't just do what you ask us to do; we want to truly understand your research question before we get started. By listening carefully to you, analyzing your question, and only then giving advice, we ensure relevance. Because that's what really matters.

In addition, our Research Experts think critically from the very beginning. They closely follow developments in the industry, ask the right questions, and dare to advise with a fresh perspective. We also combine our years of experience with insights from previous customer satisfaction surveys at museums, amusement parks, holiday parks, events, and other leisure organizations. This way, we know exactly which insights are truly valuable for your organization.

Through our collaboration within The Relevance Group, an international partnership with independent companies with expertise in market research, data science, marketing technology, and artificial intelligence (AI), we can also directly translate insights into strategy, positioning, and communication. This enables us to think big when the client wants us to.

What insights does a customer satisfaction survey provide?

A customer satisfaction survey provides valuable insights that help you gain a deep understanding of your customers' experiences, feelings, and expectations. It's not just about facts and figures, but above all about the emotional and perceptual aspects of the interaction between your attraction, park, event, or facility.

With these insights, you can respond specifically to what your target group considers important and work on long-term loyalty. Thanks to our many years of experience in the leisure sector, we know exactly which factors determine satisfaction, from hospitality and service to experience and value for money.

At Markteffect , we Markteffect beyond simply providing data. We help you translate results into concrete improvement actions and strategic opportunities. In this way, we work together to strengthen the emotional connection between your brand and your visitors.