Measure the value of your media coverage through a PR survey

Our PR research provides you with a solid foundation for telling newsworthy stories about current trends and themes in leisure, such as recreation, tourism, and entertainment. This not only allows you to generate targeted media attention, but also to pique the curiosity of your target audience and put your brand in the spotlight in a smart way. With the insights from our research, you will know exactly which topics are popular and how you can make the most of them in the media.

How does Markteffect conduct Markteffect ?

At Markteffect PR research Markteffect conducted carefully and in a structured manner to guarantee optimal results. The most commonly used method is online research using online questionnaires, which is a fast and effective way to collect data.

During the introductory meeting, it is essential to identify attractive PR headlines and relevant PR hooks or hypotheses. This forms the basis for the research. That is why we like to schedule another meeting after the initial kick-off meeting. A PR agency may also be invited to attend this meeting. During this session, the questionnaire is further refined and we ensure that all relevant information is collected.

Once the questionnaire has been approved, the survey can begin. Thanks to our extensive panel network, we can respond quickly and flexibly. After the survey has been completed, we provide a tabulated report at the overall level, including some in-depth segmentations.

We are happy to work with you to find the best approach to your issue.

What sets Markteffect PR research Markteffect ?

Our experience and benchmark data enable us to place your results within broader market developments. This provides a clear picture of how your organization or campaign is performing compared to industry peers and trends. These insights are not only valuable for internal evaluation, but can also be used directly to refine communication, marketing, and PR strategies. In this way, we ensure that the results of the research are practically applicable and have a direct impact on your decision-making and external profiling.

We also like to work as a (knowledge) partner and friend: transparent, committed, and with a fresh perspective. Thanks to our collaboration within The Relevance Group, we can also directly translate insights into strategy, positioning, and communication.

Finally, we have access to a consumer panel network spread across the globe. This allows us to respond quickly and flexibly to current events. In addition to regular consumers, we also have the expertise to survey more difficult target groups, such as B2B.

What insights does PR research provide?

Generating media attention through the results of PR research is of great value to any organization, as it provides direct access to the public. The insights gained from PR research offer an opportunity to create news value.

In addition, it is a very cost-effective way to get a message out there: a single press release can achieve a reach many times greater than that of a traditional advertisement. Furthermore, a PR study creates the basis for multiple PR hooks at different times. This not only increases the initial attention, but also maintains the relevance of the message. This makes it possible to use this message effectively at various times. Strategically generating media attention is therefore a powerful method of increasing the impact of communication efforts.