Continuously monitor your brand performance and KPIs using a brand tracker

We conduct brand trackers for organizations of all sizes to reveal these insights. A brand tracker involves repeating the same survey at multiple points in time, allowing you to track the development of your most important KPIs. This enables you to keep your finger on the pulse and make adjustments where necessary.

Thanks to our personalized approach and focus on concrete results, you will know exactly how your brand is performing and where opportunities for further improvement lie.

How does Markteffect conduct a brand tracker?

A brand tracker continuously monitors a brand's performance in the market with regard to predefined aspects, but also in relation to the competition. The most common method for this is online research. The research results can then be displayed directly in an online dashboard. In consultation, it is determined which elements will be measured continuously, which competitors (if any) will be included in the research, and how large the sample size should be for each measurement.

For the research, it is important to ask a series of questions that remain unchanged over a longer period of time, so that developments can be measured over time. However, we also offer you the option of asking additional questions that may change every month or every quarter.

We have access to an extensive consumer panel (B2C) and a large panel of participants from the business community (B2B). The large size of the panels ensures that participants can only participate once a year. This keeps your research results relevant and accurate; we call this a fresh sample.

We are happy to work with you to find the best approach to your issue.

What distinguishes a Markteffect brand tracker?

At Markteffect, relevance is paramount. We listen, analyze, and advise, always considering the context of your organization and the dynamics of the leisure sector. We also offer the option to add extra depth. While the online questionnaire typically provides insights into brand awareness, image, and consideration, this can be supplemented with data on your visitors' actual behavior.

Theories by Byron Sharp and Kahneman, among others, demonstrate that relying solely on anticipated behavior is not a reliable metric. Visitors and consumers may express one intention, but their actual choices can differ. Therefore, our brand tracker research delves deeper into actual behavior. Moreover, we always provide a customized online dashboard, developed based on your specific information requirements, and support you with the implementation of the results.

Ultimately, we operate as a trusted partner: transparent, engaged, and with a fresh perspective. Our collaboration within The Relevance Group enables us to directly translate insights into actionable strategy, positioning, and communication.

What insights does a brand tracker provide?

Depending on your requirements, we will consult with you to determine how often respondents will be contacted and how you would like to monitor the results. We have a user-friendly online dashboard (Power BI) that you can consult 24/7. This allows you to quickly and easily view the results and follow developments wherever you are, but also to export results for (internal) reports.

If you prefer to receive a concise or comprehensive research report, that is of course also possible. By monitoring the most important marketing KPIs, you can take immediate action or follow through when necessary. We believe it is important to ensure that you can make decisions based on the best and most relevant insights.