Follow the steps of your target group(s) by means of a customer journey survey.

Whether you run an amusement park, festival, or unique experience location, insight into the customer journey enables you to reach, inform, and convince your visitors at exactly the right moment. With our focus on relevance, we ensure that you get exactly the insights you need to understand your target group optimally.

We immediately translate these insights into concrete actions, so that your organization sees tangible results.

How does Markteffect conduct customer journey Markteffect ?

A customer journey study can be conducted in various ways. Different methods can be used within qualitative and quantitative research. Qualitative research is used to gain insights into the how and why questions surrounding the customer journey. If the aim of the study is to make representative statements about the entire target group, quantitative research is a better choice.

Of course, it is also possible to opt for a combination of quantitative and qualitative research. By combining both methods, you gain a broader and deeper insight into the perception of your target group. Quantitative research provides hard data, while qualitative research provides context and background information. This enables you to understand not only what your target group thinks, but also why they make certain choices.

What sets Markteffect customer journey research Markteffect ?

Our experience and benchmark data enable us to place your customer journey insights within broader market developments, making the results directly usable to improve visitor experiences and optimize your marketing and communication approach.

Furthermore, our Research Experts and Client Consultants think critically from the very beginning. They closely follow developments in the industry, ask the right questions, and dare to advise with a fresh perspective.

We work as a partner and friend: transparently, with commitment and a fresh perspective. Thanks to our collaboration within The Relevance Group, we can also directly translate insights into strategy, positioning and communication, among other things.

Finally, we have access to a consumer panel network spread across the globe. This allows us to respond quickly and flexibly to current events. In addition to regular consumers, we also have the expertise to survey more difficult target groups, such as B2B.

What insights does customer journey research provide?

The phases of the orientation and selection process are represented by means of customer journey mapping. This provides insight into the journey a customer makes based on the touch points with an organization and how these touch points are experienced by the consumer. Based on this, a priority matrix can be drawn up, showing the areas for improvement for the organization. For example, a distinction is made between the assessment and importance of certain aspects. To provide concrete tools for improvement, personas can also be created that focus on the needs and experiences of specific customers and target groups.

We believe it is important to ensure that you can make decisions based on the best and most relevant insights. That is why we are also happy to help you with interpretation and implementation by enriching the customer journey with proposition and concept development and testing.