Measure how effective your campaigns really are with Campaign effectiveness measurement

Campaign effectiveness measurement insight into how your target group experiences the campaign and what impact it has on their attitudes and behavior. Through close collaboration with clients, we analyze the results in a targeted manner and translate them into concrete recommendations. In this way, we ensure that campaigns not only inspire, but also make a demonstrable contribution to reach, experience, and results.

How does Markteffect Campaign effectiveness measurement ?

At Markteffect Campaign effectiveness measurement Markteffect carried out Campaign effectiveness measurement and in a structured manner to guarantee optimal results. Depending on your target group, we will determine together how we will conduct the research. The fieldwork method depends on the target group and can therefore vary for each study. As a rule, Campaign effectiveness measurement is Campaign effectiveness measurement carried out through online research among larger samples.

Would you like to be able to make adjustments along the way? We offer a brand tracker that allows you to measure and follow trends on a regular basis. It is also wise to test your advertising message in advance with a campaign pre-test, so you can be sure that it is understandable and encourages action.

We are happy to work with you to find the best approach to your issue.

What Markteffect Campaign effectiveness measurement ?

At Markteffect , everything Markteffect around relevance. We listen, analyze, and advise, always with an eye for the context of your organization and the dynamics of the leisure sector. Our experience and benchmark data enable us to place your results within broader market developments, making the outcomes directly usable for communication and PR strategy.

We can also add various analyses to increase the effectiveness of your campaigns. One example is GRP analysis, which gives you insight into the relationship between the media budget invested and the actual exposure among the target group. We can then further elaborate on the results together during a Markteffect Step Session, so that insights are immediately translated into action.

Finally, we work as a partner and friend: transparently, with commitment, and with a fresh perspective. Thanks to our collaboration within The Relevance Group, we can also directly translate insights into strategy, positioning, and communication.

What insights does Campaign effectiveness measurement provide?

The research clearly shows the impact your campaign has on predefined KPIs, such as awareness, brand perception, consideration, or visit intention. We look beyond the numbers alone and also uncover implicit insights.

In a broad cross-media campaign, we map out in detail which resources have had which effect. For example: TV or outdoor advertising mainly strengthens brand awareness and consideration, while online content plays a major role in preference intention and conversion. This allows you to optimize each channel individually.

Our goal: to help you make decisions based on reliable and relevant insights. With the Leisure Impact Monitor, you can make your marketing investments demonstrably more effective and know exactly which levers to pull to get more out of your campaign budget.