Prospective students and prospective students

Prospective students:

Prospective high school students find themselves at a crossroads of possibilities and decisions. They are at the beginning of their educational journey and face the challenging task of choosing a suitable direction for their future. This phase involves exploring various study options, investigating interests, and assessing their strengths. But how do they orient themselves toward a program and what sources do they use for information? This target group offers valuable insights and a fresh perspective for your educational institution, allowing you to explore how they experience the process and what improvements might be possible.

First-year students (new entrants):

The decision made by students when choosing a study program is not only key to enrollment, but also a bridge to personal development. The process of choosing a study program allows students to explore and refine their interests, skills, and goals. New students, also known as entrants, are the lifeblood of educational institutions. Conducting research provides insight into the experiences of first-year students during the study choice process and identifies areas for improvement for your educational institution's new recruitment year.

People who canceled:  

Investigating potential students who have applied (and enrolled) but do not start the program, also known as dropout research, is of great value to educational institutions. It provides insight into the reasons behind their decision to leave the program prematurely, which can lead to improvements in the educational offering. By analyzing the experiences and feedback of dropouts, an educational institution can seize the opportunity to refine the learning experience, address any stumbling blocks, and create an environment that encourages students to stay.
Click here for more information about the dropout survey.

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Dropouts:

By analyzing the experiences and feedback of dropouts, an educational institution can seize the opportunity to refine the learning experience, address any stumbling blocks, and create an environment that supports students when they get stuck.

Monitoring Markteffect

In collaboration with dozens of educational institutions, we conduct annual research into how students orient themselves, which factors play a role in this, and how the brand awareness and image of vocational, higher professional, and university educational institutions are perceived.
See the monitors for more information and/or to participate.

 National Study Choice Survey

 Image monitor

Privacy and Security Guidelines

Markteffect ISO certified and operates in accordance with GDPR guidelines. In addition, it works in line with the guidelines and standards of the trade association. This means that data relating to prospective students, current students, and other target groups is in safe hands.