Ad Likeability model

The Ad Likeability model was developed based on a combination of scientific research and our many years of experience in the field of campaign research. In recent years, we have created a benchmark for the Ad Likeability model, which allows us to accurately determine whether your campaign will score well or has scored well. This makes the model a relevant tool that helps strengthen the relationship with your target group and achieve optimal results.

The model is often used in Campaign effectiveness measurement and campaign pre-testing.

Why the Ad Likeability model?

Do your ideas for a TV or radio commercial strike the right chord and are they understood by your target audience? Is the right message being conveyed? Does your target audience find these types of commercials appealing, amusing, or interesting? The Ad Likeability model shows whether the campaign you have in mind will be successful. To have your commercial pre-tested or evaluated in a substantiated manner, it is advisable to focus on the aspects that lead to a high impact. Research shows that up to half of the impact of your campaign is determined by 'Ad Liking'. The Ad Likeability model ensures that your campaign scores well on these aspects.

Below you can see the model with the aspects that are assessed and possible questions that are suitable for evaluating your campaign:

_{Image 1: The Ad Likeability model. View the model online here.}

Because this methodology has already been applied in many studies, a benchmark has now been established against which your results can be compared. Based on the results, we can therefore predict whether a campaign will perform well or less well.