Customer arena research

Why conduct a customer arena survey?

If you really want to learn from your existing customers or target group, choose the customer arena. A customer arena is the ideal method for giving customers or target groups a voice in the development or improvement of products, services, concepts, or formats.

The advantages of this research method:

• Customers are optimally encouraged to provide in-depth input;
• The interaction ensures quality in the input;
• All stakeholders are involved;
• Immediately relevant actions on the table, tailored to your research needs.

In short, a customer arena provides you with immediate, high-quality insights that you can put to use right away!

How does a customer arena survey work?

For the customer arena survey, a setting is created in which a table is placed in the middle of the room where the respondents sit with an independent moderator. Under the guidance of the independent moderator, they discuss their experiences and opinions about the product or concept. The organization's employees sit in a circle around the table to listen in on the conversation.

The independent moderator has an important role to play here. They must ensure that everyone can speak openly and freely in order to achieve the best results and the clearest insights.

When should you use a customer arena survey?

A customer arena is a unique form of qualitative research that involves interaction with your target group. We organize a session in which people have their say in several rounds. On the one hand, there is the target group, and on the other, there is you as a brand or organization. Our experts ensure that everyone can speak extensively and openly. Thanks to this structure and setup, relevant explanations are provided and the respondents' answers are truly understood.

What are the benefits of a customer arena?

The unique nature of the customer arena provides you with insights that are more relevant and enable you to take better follow-up steps. After all, stakeholders have actively participated in the customer arena and in formulating the 'common thread'. Based on your wishes, we provide a visual report with insights, areas for improvement, opportunities, and strengths.