Leisure partnership impact assessment in the culture sector

With the help of market research, Markteffect is happy to help spend every euro invested as effectively as possible, creating a win-win situation for both parties. The cultural sector can count on large-scale investments and companies on high returns, because it also strengthens their brand value.

Markteffect developed its own research methodology and specific research questions that accurately map the effects of a sponsorship. The results of the partnership impact measurement help you to engage in dialogue with each other (sponsor and sponsorship recipient).

On the one hand, the results provide tools for evaluating sponsorship in terms of its contribution to the most important KPIs, and on the other hand, the research offers concrete insight into where things are currently going well and where there is still room for improvement.

Your insights after a partnership impact assessment culture:

A partnership impact assessment culture provides insight into:

• Whether one is aware of the partnership;
• What is the positive impact?
• Is the partnership considered appropriate? Is there a sponsor fit between the cultural institution and the partner?
• The influence on brand consideration and brand preference;
• The impact of sponsorship on brand KPIs and other effects of the partnership.

Would you like more information about the partnership impact assessment culture? Download the full research document here or feel free to contact Hans de Jong, Client Consultant Leisure.